USA: Looking for a younger audience: Rebranding of the Hispanic television

Juan Pinon, L. Manrique, T. Cornejo

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish (US)
Title of host publicationTelevision Fiction and Social Memory. Ibero-American Observatory on Television Fiction OBITEL Yearbook 2013
EditorsG. Orozco, M. Immacolata
Place of PublicationSau Paulo
PublisherGlobo Universidade, Editora Sulina
Pages305-338
StatePublished - 2013

Cite this

Pinon, J., Manrique, L., & Cornejo, T. (2013). USA: Looking for a younger audience: Rebranding of the Hispanic television. In G. Orozco, & M. Immacolata (Eds.), Television Fiction and Social Memory. Ibero-American Observatory on Television Fiction OBITEL Yearbook 2013 (pp. 305-338). Globo Universidade, Editora Sulina.