Two-Stage Determinants of the Organic Food Retailing Landscape: The Case of Manhattan, New York

Carolyn Dimitri, Jacqueline Geoghegan, Stephanie Rogus

Research output: Contribution to journalArticle

Abstract

Retail sales of organic food products have been increasing faster than any other category of food and have penetrated mainstream retail grocery outlets. The majority of the literature on organic markets explores the socioeconomic characteristics of consumers, linking these traits to the probability of buying organic food, and it suggests that access to organic food is an important but overlooked factor in such studies. More recently, research focusing on food retailer marketing strategies for organic food finds that traditional strategies such as price promotions are largely unsuccessful with increasing sales for the organic food consumer. This article focuses on the retailer decision to offer organic food for sale. We model the decision as a two-stage process, where the retailer’s first decision is whether to sell organic food, and the second decision determines how many different organic products to offer for sale. In doing so, by using data collected in stores, we assess the organic food retail landscape in Manhattan, NY. We find that the decision to offer organic food for sale depends on the neighborhood socioeconomic characteristics, and the amount of organic food offered for sale depends on the size of the store.

Original languageEnglish (US)
Pages (from-to)1-18
Number of pages18
JournalJournal of Food Products Marketing
DOIs
StateAccepted/In press - Mar 20 2016

Fingerprint

Organic Food
food retailing
organic foods
sales
socioeconomics
Food retailing
Organic food
food marketing
groceries
Food
marketing strategies
purchasing
Marketing
foods

Keywords

  • Food retail availability
  • Manhattan
  • organic food
  • organic food landscape
  • spatial distribution of food

ASJC Scopus subject areas

  • Business and International Management
  • Marketing
  • Food Science

Cite this

Two-Stage Determinants of the Organic Food Retailing Landscape : The Case of Manhattan, New York. / Dimitri, Carolyn; Geoghegan, Jacqueline; Rogus, Stephanie.

In: Journal of Food Products Marketing, 20.03.2016, p. 1-18.

Research output: Contribution to journalArticle

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