Las narrativas transmedia en el mercado audiovisual latino de Estados Unidos. Actores, contenidos y estrategias

Translated title of the contribution: Transmedia storytelling in the U.S. Latino audiovisual market. Actors, contents and strategies

Carlos Scolari, Juan Pinon

Research output: Contribution to journalArticle

Abstract

This article analyzes the situation of transmedia storytelling in the Latino fiction in the U.S. The study -the first output of a still ongoing exploratory research-focuses on the mapping of practices and the identification of common patterns of transmedia strategies and user-generated contents. The text also analyses the emergence of webnovelas and reflects on the status and potencialities of transmedia storytelling in the Latino fiction.

Original languageSpanish
Pages (from-to)13-52
Number of pages40
JournalComunicacion y Sociedad (Mexico)
Volume27
StatePublished - Sep 1 2016

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research focus
market

Keywords

  • Fanfiction
  • Telenovelas
  • Transmedia storytelling
  • User-generated contents
  • Webnovelas

ASJC Scopus subject areas

  • Communication

Cite this

Las narrativas transmedia en el mercado audiovisual latino de Estados Unidos. Actores, contenidos y estrategias. / Scolari, Carlos; Pinon, Juan.

In: Comunicacion y Sociedad (Mexico), Vol. 27, 01.09.2016, p. 13-52.

Research output: Contribution to journalArticle

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