This article analyzes the situation of transmedia storytelling in the Latino fiction in the U.S. The study -the first output of a still ongoing exploratory research-focuses on the mapping of practices and the identification of common patterns of transmedia strategies and user-generated contents. The text also analyses the emergence of webnovelas and reflects on the status and potencialities of transmedia storytelling in the Latino fiction.
|Translated title of the contribution||Transmedia storytelling in the U.S. Latino audiovisual market. Actors, contents and strategies|
|Number of pages||40|
|Journal||Comunicacion y Sociedad (Mexico)|
|State||Published - Sep 1 2016|
- Transmedia storytelling
- User-generated contents
ASJC Scopus subject areas