Thinking through emerging markets: brand logics and the cultural forms of political society in India

Arvind Rajagopal

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)131-149
JournalSocial Text
StatePublished - 1999

Cite this

Thinking through emerging markets: brand logics and the cultural forms of political society in India. / Rajagopal, Arvind.

In: Social Text, 1999, p. 131-149.

Research output: Contribution to journalArticle

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language = "English (US)",
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journal = "Social Text",

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AU - Rajagopal, Arvind

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