Theoretical approaches

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish (US)
Title of host publicationEvaluating military advertising and recruiting
Editors National Research Council, Paul Sackett, Anne Mavor
Place of PublicationWashington, DC
PublisherThe National Academies Press
StatePublished - 2004

Cite this

Jaccard, J. (2004). Theoretical approaches. In National Research Council, P. Sackett, & A. Mavor (Eds.), Evaluating military advertising and recruiting Washington, DC: The National Academies Press.

Theoretical approaches. / Jaccard, James.

Evaluating military advertising and recruiting. ed. / National Research Council; Paul Sackett; Anne Mavor. Washington, DC : The National Academies Press, 2004.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Jaccard, J 2004, Theoretical approaches. in National Research Council, P Sackett & A Mavor (eds), Evaluating military advertising and recruiting. The National Academies Press, Washington, DC.
Jaccard J. Theoretical approaches. In National Research Council, Sackett P, Mavor A, editors, Evaluating military advertising and recruiting. Washington, DC: The National Academies Press. 2004
Jaccard, James. / Theoretical approaches. Evaluating military advertising and recruiting. editor / National Research Council ; Paul Sackett ; Anne Mavor. Washington, DC : The National Academies Press, 2004.
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