The rise of seafood awareness campaigns in an era of collapsing fisheries

Jennifer Jacquet, Daniel Pauly

    Research output: Contribution to journalArticle

    Abstract

    The human appetite for seafood has intensified and so has overfishing and damage to marine ecosystems. Recently, the response to the fisheries crisis has included a considerable effort directed toward raising the seafood awareness of consumers in North America and Europe. The resulting campaigns aim to affect the seafood demand and to lead to a sustainable seafood supply. Though there are indicators of some regional successes, lack of support by the Asian market and the proliferation of self-serving seafood labels are but two of the many significant limitations of these campaigns. This contribution investigates the difficulties and successes of seafood awareness campaigns, as well as the need for indicators of campaign effectiveness.

    Original languageEnglish (US)
    Pages (from-to)308-313
    Number of pages6
    JournalMarine Policy
    Volume31
    Issue number3
    DOIs
    StatePublished - May 2007

    Fingerprint

    seafood
    seafoods
    fishery
    campaign
    fisheries
    proliferation
    damages
    overfishing
    supply
    appetite
    marine ecosystem
    Seafood
    Fisheries
    lack
    demand
    market
    markets
    damage

    Keywords

    • Eco-label
    • Fisheries
    • Marine ecosystems
    • MSC
    • NGO
    • Seafood
    • Social marketing

    ASJC Scopus subject areas

    • Aquatic Science
    • Economics and Econometrics
    • Environmental Science(all)
    • Law

    Cite this

    The rise of seafood awareness campaigns in an era of collapsing fisheries. / Jacquet, Jennifer; Pauly, Daniel.

    In: Marine Policy, Vol. 31, No. 3, 05.2007, p. 308-313.

    Research output: Contribution to journalArticle

    Jacquet, Jennifer ; Pauly, Daniel. / The rise of seafood awareness campaigns in an era of collapsing fisheries. In: Marine Policy. 2007 ; Vol. 31, No. 3. pp. 308-313.
    @article{2f5ac70d5c0e4d339890d98b390ba962,
    title = "The rise of seafood awareness campaigns in an era of collapsing fisheries",
    abstract = "The human appetite for seafood has intensified and so has overfishing and damage to marine ecosystems. Recently, the response to the fisheries crisis has included a considerable effort directed toward raising the seafood awareness of consumers in North America and Europe. The resulting campaigns aim to affect the seafood demand and to lead to a sustainable seafood supply. Though there are indicators of some regional successes, lack of support by the Asian market and the proliferation of self-serving seafood labels are but two of the many significant limitations of these campaigns. This contribution investigates the difficulties and successes of seafood awareness campaigns, as well as the need for indicators of campaign effectiveness.",
    keywords = "Eco-label, Fisheries, Marine ecosystems, MSC, NGO, Seafood, Social marketing",
    author = "Jennifer Jacquet and Daniel Pauly",
    year = "2007",
    month = "5",
    doi = "10.1016/j.marpol.2006.09.003",
    language = "English (US)",
    volume = "31",
    pages = "308--313",
    journal = "Marine Policy",
    issn = "0308-597X",
    publisher = "Elsevier Limited",
    number = "3",

    }

    TY - JOUR

    T1 - The rise of seafood awareness campaigns in an era of collapsing fisheries

    AU - Jacquet, Jennifer

    AU - Pauly, Daniel

    PY - 2007/5

    Y1 - 2007/5

    N2 - The human appetite for seafood has intensified and so has overfishing and damage to marine ecosystems. Recently, the response to the fisheries crisis has included a considerable effort directed toward raising the seafood awareness of consumers in North America and Europe. The resulting campaigns aim to affect the seafood demand and to lead to a sustainable seafood supply. Though there are indicators of some regional successes, lack of support by the Asian market and the proliferation of self-serving seafood labels are but two of the many significant limitations of these campaigns. This contribution investigates the difficulties and successes of seafood awareness campaigns, as well as the need for indicators of campaign effectiveness.

    AB - The human appetite for seafood has intensified and so has overfishing and damage to marine ecosystems. Recently, the response to the fisheries crisis has included a considerable effort directed toward raising the seafood awareness of consumers in North America and Europe. The resulting campaigns aim to affect the seafood demand and to lead to a sustainable seafood supply. Though there are indicators of some regional successes, lack of support by the Asian market and the proliferation of self-serving seafood labels are but two of the many significant limitations of these campaigns. This contribution investigates the difficulties and successes of seafood awareness campaigns, as well as the need for indicators of campaign effectiveness.

    KW - Eco-label

    KW - Fisheries

    KW - Marine ecosystems

    KW - MSC

    KW - NGO

    KW - Seafood

    KW - Social marketing

    UR - http://www.scopus.com/inward/record.url?scp=33846406008&partnerID=8YFLogxK

    UR - http://www.scopus.com/inward/citedby.url?scp=33846406008&partnerID=8YFLogxK

    U2 - 10.1016/j.marpol.2006.09.003

    DO - 10.1016/j.marpol.2006.09.003

    M3 - Article

    VL - 31

    SP - 308

    EP - 313

    JO - Marine Policy

    JF - Marine Policy

    SN - 0308-597X

    IS - 3

    ER -