The regulation of explicit and implicit race bias: The role of motivations to respond without prejudice

Patricia G. Devine, E. Ashby Plant, David Amodio, Eddie Harmon-Jones, Stephanie L. Vance

Research output: Contribution to journalArticle


Three studies examined the moderating role of motivations to respond without prejudice (e.g., internal and external) in expressions of explicit and implicit race bias. In all studies, participants reported their explicit attitudes toward Blacks. Implicit measures consisted of a sequential priming task (Study 1) and the Implicit Association Test (Studies 2 and 3). Study 3 used a cognitive busyness manipulation to preclude effects of controlled processing on implicit responses. In each study, explicit race bias was moderated by internal motivation to respond without prejudice, whereas implicit race bias was moderated by the interaction of internal and external motivation to respond without prejudice. Specifically, high internal, low external participants exhibited lower levels of implicit race bias than did all other participants. Implications for the development of effective self-regulation of race bias are discussed.

Original languageEnglish (US)
Pages (from-to)835-848
Number of pages14
JournalJournal of Personality and Social Psychology
Issue number5
StatePublished - May 2002


ASJC Scopus subject areas

  • Sociology and Political Science

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