The Ready-Made Pleasures of Déjà Vu: Repeat Viewing of Bollywood Films

Arjun Appadurai

Research output: Contribution to journalReview article

Abstract

This essay argues that the phenomenon of repeat viewing of films by Bollywood audiences is worthy of being treated as an unusual cultural practice in which repetition and difference support and reinforce each other in the manner suggested by Gilles Deleuze. This relationship is particularly enabled by the relationship of music to plot in these films, in which song sequences provide a repetitive or percussive element that deepens the melodic and innovative element provided by the story. Not all films are able to attract repeat viewers, which raises a question about the role of the "formula" in the Hindi film industry. Further, the pleasures of repetition in this domain offer a suggestive perspective on India's larger political dilemma, which is to combine the repetition of Western modernity with the unique developmental signature of Indian culture.

Original languageEnglish (US)
Pages (from-to)140-152
Number of pages13
JournalCambridge Journal of Postcolonial Literary Inquiry
Volume6
Issue number1
DOIs
StatePublished - Jan 1 2019

Fingerprint

film industry
song
modernity
music
India
Pleasure
Repeats
Bollywood
Viewer
Film Industry
Plot
Signature
Modernity
Song
Gilles Deleuze
Indian Culture
Cultural Practices
Music

Keywords

  • Bollywood
  • cinema, pleasure
  • difference
  • globalization
  • repetition

ASJC Scopus subject areas

  • Literature and Literary Theory
  • Cultural Studies
  • History

Cite this

The Ready-Made Pleasures of Déjà Vu : Repeat Viewing of Bollywood Films. / Appadurai, Arjun.

In: Cambridge Journal of Postcolonial Literary Inquiry, Vol. 6, No. 1, 01.01.2019, p. 140-152.

Research output: Contribution to journalReview article

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