The Projection of Implicit and Explicit Goals

Christie L K Kawada, Gabriele Oettingen, Peter Gollwitzer, John A. Bargh

Research output: Contribution to journalArticle

Abstract

In 3 studies, the authors analyzed whether projection occurs for both conscious and nonconscious goals. In Experiment 1, participants who were predisposed to hold a learning goal over a performance goal rated others as possessing more of a learning goal. In Experiment 2, participants who were either implicitly primed with or explicitly assigned to have the goal to compete perceived others as striving for competitive goals more than control participants. In Experiment 3, the authors demonstrated that it was the actual goal to compete rather than the trait construct of competitiveness that was projected. The control of automatic goal projection effects is discussed, and interpersonal consequences of goal projection are delineated.

Original languageEnglish (US)
Pages (from-to)545-559
Number of pages15
JournalJournal of Personality and Social Psychology
Volume86
Issue number4
StatePublished - Apr 2004

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projection
experiment
learning
competitiveness
Learning
performance

ASJC Scopus subject areas

  • Sociology and Political Science

Cite this

The Projection of Implicit and Explicit Goals. / Kawada, Christie L K; Oettingen, Gabriele; Gollwitzer, Peter; Bargh, John A.

In: Journal of Personality and Social Psychology, Vol. 86, No. 4, 04.2004, p. 545-559.

Research output: Contribution to journalArticle

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