The physician as advertiser

The unintentional discouragement of breastfeeding

Fred M. Howard, Cynthia R. Howard, Michael Weitzman

    Research output: Contribution to journalArticle

    Abstract

    To be consistent with national health goals and ACOG policies and recommendations, physicians providing prenatal care should encourage breast-feeding whenever possible. The parents’ choice to breast-or formula-feed their infant is the consequence of a complex decision. The physician’s role is to provide information objectively so that the parents’ decision can be made on an informed and factual basis. Clearly, the physician must support parents’ decisions. However, the distribution of formula or vouchers in the physician’s office during the antepartum period places the physician in the position of advertising or promoting a specific product and of potentially contributing to the failure of some patients to nurse their infants. We urge physicians not to distribute formula or formula vouchers to their pregnant patients, and encourage local and national obstetrics organizations to consider devising and discussing a policy statement discouraging such practices.

    Original languageEnglish (US)
    Pages (from-to)1048-1051
    Number of pages4
    JournalObstetrics and Gynecology
    Volume81
    Issue number6
    StatePublished - Jan 1 1993

    Fingerprint

    Breast Feeding
    Physicians
    Parents
    Physicians' Offices
    Physician's Role
    Prenatal Care
    Obstetrics
    Breast
    Nurses
    Organizations
    Health

    ASJC Scopus subject areas

    • Obstetrics and Gynecology

    Cite this

    Howard, F. M., Howard, C. R., & Weitzman, M. (1993). The physician as advertiser: The unintentional discouragement of breastfeeding. Obstetrics and Gynecology, 81(6), 1048-1051.

    The physician as advertiser : The unintentional discouragement of breastfeeding. / Howard, Fred M.; Howard, Cynthia R.; Weitzman, Michael.

    In: Obstetrics and Gynecology, Vol. 81, No. 6, 01.01.1993, p. 1048-1051.

    Research output: Contribution to journalArticle

    Howard, FM, Howard, CR & Weitzman, M 1993, 'The physician as advertiser: The unintentional discouragement of breastfeeding', Obstetrics and Gynecology, vol. 81, no. 6, pp. 1048-1051.
    Howard, Fred M. ; Howard, Cynthia R. ; Weitzman, Michael. / The physician as advertiser : The unintentional discouragement of breastfeeding. In: Obstetrics and Gynecology. 1993 ; Vol. 81, No. 6. pp. 1048-1051.
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