The Latin Side of Madison Avenue: Marketing and the Language that Makes Us “Hispanics”

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationMambo Montage
Subtitle of host publicationThe Latinization of New York
EditorsAgustin Lao, Arlene Davila
Place of PublicationNew York
PublisherColumbia University Press
StatePublished - 2001

Cite this

Davila, A. (2001). The Latin Side of Madison Avenue: Marketing and the Language that Makes Us “Hispanics”. In A. Lao, & A. Davila (Eds.), Mambo Montage: The Latinization of New York Columbia University Press.