The Latin Side of Madison Avenue: Marketing and the Language that Makes Us “Hispanics”

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationMambo Montage
Subtitle of host publicationThe Latinization of New York
EditorsAgustin Lao, Arlene Davila
Place of PublicationNew York
PublisherColumbia University Press
StatePublished - 2001

Cite this

Davila, A. (2001). The Latin Side of Madison Avenue: Marketing and the Language that Makes Us “Hispanics”. In A. Lao, & A. Davila (Eds.), Mambo Montage: The Latinization of New York New York: Columbia University Press.

The Latin Side of Madison Avenue : Marketing and the Language that Makes Us “Hispanics”. / Davila, Arlene.

Mambo Montage: The Latinization of New York. ed. / Agustin Lao; Arlene Davila. New York : Columbia University Press, 2001.

Research output: Chapter in Book/Report/Conference proceedingChapter

Davila, A 2001, The Latin Side of Madison Avenue: Marketing and the Language that Makes Us “Hispanics”. in A Lao & A Davila (eds), Mambo Montage: The Latinization of New York. Columbia University Press, New York.
Davila A. The Latin Side of Madison Avenue: Marketing and the Language that Makes Us “Hispanics”. In Lao A, Davila A, editors, Mambo Montage: The Latinization of New York. New York: Columbia University Press. 2001
Davila, Arlene. / The Latin Side of Madison Avenue : Marketing and the Language that Makes Us “Hispanics”. Mambo Montage: The Latinization of New York. editor / Agustin Lao ; Arlene Davila. New York : Columbia University Press, 2001.
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