| Original language | English (US) |
|---|---|
| Title of host publication | ICEC 2007: Proceedings of the Ninth International Conference on Electronic Commerce |
| Pages | 267-276 |
| Number of pages | 10 |
| Volume | 258 |
| DOIs | |
| State | Published - 2007 |
| Event | Proceedings of the ninth international conference - Minneapolis, MN, United States Duration: Aug 19 2007 → Aug 22 2007 |
Other
| Other | Proceedings of the ninth international conference |
|---|---|
| Country | United States |
| City | Minneapolis, MN |
| Period | 8/19/07 → 8/22/07 |
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Keywords
- Digital culture
- Online advertising
- Virtual self
- Virtual worlds
ASJC Scopus subject areas
- Human-Computer Interaction
Cite this
The future of advertising and the value of social network websites : Some preliminary examinations. / Clemons, Eric K.; Barnett, Steve; Appadurai, Arjun.
ICEC 2007: Proceedings of the Ninth International Conference on Electronic Commerce. Vol. 258 2007. p. 267-276.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
}
TY - GEN
T1 - The future of advertising and the value of social network websites
T2 - Some preliminary examinations
AU - Clemons, Eric K.
AU - Barnett, Steve
AU - Appadurai, Arjun
PY - 2007
Y1 - 2007
KW - Digital culture
KW - Online advertising
KW - Virtual self
KW - Virtual worlds
UR - http://www.scopus.com/inward/record.url?scp=36849086373&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=36849086373&partnerID=8YFLogxK
U2 - 10.1145/1282100.1282153
DO - 10.1145/1282100.1282153
M3 - Conference contribution
SN - 1595937005
SN - 9781595937001
VL - 258
SP - 267
EP - 276
BT - ICEC 2007: Proceedings of the Ninth International Conference on Electronic Commerce
ER -