The future of advertising and the value of social network websites

Some preliminary examinations

Eric K. Clemons, Steve Barnett, Arjun Appadurai

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish (US)
Title of host publicationICEC 2007: Proceedings of the Ninth International Conference on Electronic Commerce
Pages267-276
Number of pages10
Volume258
DOIs
StatePublished - 2007
EventProceedings of the ninth international conference - Minneapolis, MN, United States
Duration: Aug 19 2007Aug 22 2007

Other

OtherProceedings of the ninth international conference
CountryUnited States
CityMinneapolis, MN
Period8/19/078/22/07

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Keywords

  • Digital culture
  • Online advertising
  • Virtual self
  • Virtual worlds

ASJC Scopus subject areas

  • Human-Computer Interaction

Cite this

Clemons, E. K., Barnett, S., & Appadurai, A. (2007). The future of advertising and the value of social network websites: Some preliminary examinations. In ICEC 2007: Proceedings of the Ninth International Conference on Electronic Commerce (Vol. 258, pp. 267-276) https://doi.org/10.1145/1282100.1282153

The future of advertising and the value of social network websites : Some preliminary examinations. / Clemons, Eric K.; Barnett, Steve; Appadurai, Arjun.

ICEC 2007: Proceedings of the Ninth International Conference on Electronic Commerce. Vol. 258 2007. p. 267-276.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Clemons, EK, Barnett, S & Appadurai, A 2007, The future of advertising and the value of social network websites: Some preliminary examinations. in ICEC 2007: Proceedings of the Ninth International Conference on Electronic Commerce. vol. 258, pp. 267-276, Proceedings of the ninth international conference, Minneapolis, MN, United States, 8/19/07. https://doi.org/10.1145/1282100.1282153
Clemons EK, Barnett S, Appadurai A. The future of advertising and the value of social network websites: Some preliminary examinations. In ICEC 2007: Proceedings of the Ninth International Conference on Electronic Commerce. Vol. 258. 2007. p. 267-276 https://doi.org/10.1145/1282100.1282153
Clemons, Eric K. ; Barnett, Steve ; Appadurai, Arjun. / The future of advertising and the value of social network websites : Some preliminary examinations. ICEC 2007: Proceedings of the Ninth International Conference on Electronic Commerce. Vol. 258 2007. pp. 267-276
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