The emergence and promise of cloud computing for under-developed societies

Richard A. Piña, Bharat Rao

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    With in the past fifty years, information and communication technologies (ICT) have radically altered the dynamics of doing business in modern societies. However, a lack of access to these ICT resources has stifled the participation of several developing and under-developed economies. Cloud computing, an emerging technology paradigm, has the potential to unleash new businesses and create markets in underdeveloped societies through its promise of pervasive access, usage simplification, and negligible adoption costs. In this paper, we juxtapose new global commerce opportunities unveiled by cloud computing capabilities with the characteristics of demand in these challenging but rapidly globalizing markets. By tracing the characteristics of historic paradigm shifts and technological revolutions that have transformed societies in more developed economies, we examine how cloud computing can a) create new IT-enabled market constructs, b) change managerial imperatives, incentive structures and processes, and c) pose challenges to business transformation that may, in turn, affect its rate of adoption.

    Original languageEnglish (US)
    Title of host publicationPICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth
    Pages1212-1221
    Number of pages10
    StatePublished - Nov 25 2010
    EventPortland International Center for Management of Engineering and Technology - Technology Management for Global Economic Growth, PICMET '10 - Phuket, Thailand
    Duration: Jul 18 2010Jul 22 2010

    Publication series

    NamePICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth

    Other

    OtherPortland International Center for Management of Engineering and Technology - Technology Management for Global Economic Growth, PICMET '10
    CountryThailand
    CityPhuket
    Period7/18/107/22/10

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    ASJC Scopus subject areas

    • Business and International Management
    • Management of Technology and Innovation
    • Economics and Econometrics

    Cite this

    Piña, R. A., & Rao, B. (2010). The emergence and promise of cloud computing for under-developed societies. In PICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth (pp. 1212-1221). [5603324] (PICMET '10 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management for Global Economic Growth).