The effect of peripheral micro-tasks on crowd ideation

Victor Girotto, Erin Walker, Winslow Burleson

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Research has explored different ways of improving crowd ideation, such as presenting examples or employing facilitators. While such support is usually generated through peripheral tasks delegated to crowd workers who are not part of the ideation, it is possible that the ideators themselves could benefit from the extra thought involved in doing them. Therefore, we iterate over an ideation system in which ideators can perform one of three peripheral tasks (rating originality and usefulness, similarity, or idea combination) on demand. In controlled experiments with workers on Mechanical Turk, we compare the effects of these secondary tasks to simple idea exposure or no support at all, examining usage of the inspirations, fluency, breadth, and depth of ideas generated. We find tasks to be as good or better than exposure, although this depends on the period of ideation and the fluency level. We also discuss implications of inspiration size, homogeneity, and frequency.

Original languageEnglish (US)
Title of host publicationCHI 2017 - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems
Subtitle of host publicationExplore, Innovate, Inspire
PublisherAssociation for Computing Machinery
Pages1843-1854
Number of pages12
Volume2017-May
ISBN (Electronic)9781450346559
DOIs
Publication statusPublished - May 2 2017
Event2017 ACM SIGCHI Conference on Human Factors in Computing Systems, CHI 2017 - Denver, United States
Duration: May 6 2017May 11 2017

Other

Other2017 ACM SIGCHI Conference on Human Factors in Computing Systems, CHI 2017
CountryUnited States
CityDenver
Period5/6/175/11/17

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Keywords

  • Creativity
  • Crowdsourcing
  • Ideation
  • Microtasks

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design
  • Software

Cite this

Girotto, V., Walker, E., & Burleson, W. (2017). The effect of peripheral micro-tasks on crowd ideation. In CHI 2017 - Proceedings of the 2017 ACM SIGCHI Conference on Human Factors in Computing Systems: Explore, Innovate, Inspire (Vol. 2017-May, pp. 1843-1854). Association for Computing Machinery. https://doi.org/10.1145/3025453.3025464