The effect of exposure to social annotation on online informed consent beliefs and behavior

Martina Balestra, Orit Shaer, Johanna Okerlund, Madeleine Ball, Oded Nov

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    In this study we explore the impact of exposure to social annotation, embedded in online consent forms, on individuals' beliefs and decisions in the context of informed consent. In this controlled between-subjects experiment, participants were presented with an online consent form for a personal genomics study. Individuals were randomly assigned to either a social annotation condition that exposed them to previous users' comments on-screen, or to a traditional consent form without social input. We compared participants' perceptions about their consent decision, their trust in the organization seeking the consent, and their actual consent across conditions. While no significant difference was observed between actual consent rates, we found that on average individuals exposed to social annotation felt that their decision was more informed, and furthermore, that the effect of the exposure to social annotation was stronger among users characterized by relatively lower levels of prior privacy preserving behaviors.

    Original languageEnglish (US)
    Title of host publicationProceedings of the 19th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2016
    PublisherAssociation for Computing Machinery
    Pages900-912
    Number of pages13
    ISBN (Electronic)9781450335928
    DOIs
    StatePublished - Feb 27 2016
    Event19th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2016 - San Francisco, United States
    Duration: Feb 27 2016Mar 2 2016

    Publication series

    NameProceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW
    Volume27

    Other

    Other19th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2016
    CountryUnited States
    CitySan Francisco
    Period2/27/163/2/16

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    Keywords

    • Informed consent
    • Personal genomics
    • Social annotations
    • Social influence

    ASJC Scopus subject areas

    • Software
    • Human-Computer Interaction
    • Computer Networks and Communications

    Cite this

    Balestra, M., Shaer, O., Okerlund, J., Ball, M., & Nov, O. (2016). The effect of exposure to social annotation on online informed consent beliefs and behavior. In Proceedings of the 19th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2016 (pp. 900-912). (Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW; Vol. 27). Association for Computing Machinery. https://doi.org/10.1145/2818048.2820012