Symbiotic Mutualism: Entrepreneurship as value co-creation

Ashwin Goutham Gopi, Bertha Jimenez, Bharadwaj Rao

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    In this paper, we present the emergence of a new phenomenon in which entrepreneurs consider sustainability and mutual benefit as the foundation of their new venture. Competition is no longer a tacit assumption. We draw upon the literature of industrial and organizational ecology to term this strategy "Symbiotic Mutualism". Here, "symbiotic" refers to the ability of an organization to co-exist across multiple industrial boundaries; "mutualism" signifies the co-creation of value for all stakeholders involved. Our paper aims to unveil the mechanisms by which a new venture operates under this new logic. This study is based on a green startup that converts the waste of one industry into the raw material of another, without owning any equipment. By changing their perspective, they are able to span industrial and organizational boundaries. They are thus capable of unlocking and leveraging potential resources that would otherwise have been lost. We argue that this phenomenon is part of a larger cultural shift in how businesses view resources. The increasing focus on resource conservation and environmental impact influences their organizational practices and strategy. Furthermore, the emergence of the sharing economy has changed entrepreneurs' notions of occupation, consumption, and the ownership and access to durable goods.

    Original languageEnglish (US)
    Title of host publicationPICMET 2017 - Portland International Conference on Management of Engineering and Technology
    Subtitle of host publicationTechnology Management for the Interconnected World, Proceedings
    PublisherInstitute of Electrical and Electronics Engineers Inc.
    Pages1-8
    Number of pages8
    Volume2017-January
    ISBN (Electronic)9781890843366
    DOIs
    StatePublished - Nov 29 2017
    Event2017 Portland International Conference on Management of Engineering and Technology, PICMET 2017 - Portland, United States
    Duration: Jul 9 2017Jul 13 2017

    Other

    Other2017 Portland International Conference on Management of Engineering and Technology, PICMET 2017
    CountryUnited States
    CityPortland
    Period7/9/177/13/17

    Fingerprint

    entrepreneurship
    entrepreneur
    Ecology
    resources
    Environmental impact
    product life cycle
    Sustainable development
    Values
    Industry
    Conservation
    Raw materials
    raw materials
    ecology
    environmental impact
    occupation
    conservation
    stakeholder
    sustainability
    organization
    economy

    ASJC Scopus subject areas

    • Law
    • Management of Technology and Innovation
    • Strategy and Management
    • Decision Sciences (miscellaneous)
    • Management Science and Operations Research
    • Engineering (miscellaneous)
    • Education

    Cite this

    Gopi, A. G., Jimenez, B., & Rao, B. (2017). Symbiotic Mutualism: Entrepreneurship as value co-creation. In PICMET 2017 - Portland International Conference on Management of Engineering and Technology: Technology Management for the Interconnected World, Proceedings (Vol. 2017-January, pp. 1-8). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.23919/PICMET.2017.8125316

    Symbiotic Mutualism : Entrepreneurship as value co-creation. / Gopi, Ashwin Goutham; Jimenez, Bertha; Rao, Bharadwaj.

    PICMET 2017 - Portland International Conference on Management of Engineering and Technology: Technology Management for the Interconnected World, Proceedings. Vol. 2017-January Institute of Electrical and Electronics Engineers Inc., 2017. p. 1-8.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Gopi, AG, Jimenez, B & Rao, B 2017, Symbiotic Mutualism: Entrepreneurship as value co-creation. in PICMET 2017 - Portland International Conference on Management of Engineering and Technology: Technology Management for the Interconnected World, Proceedings. vol. 2017-January, Institute of Electrical and Electronics Engineers Inc., pp. 1-8, 2017 Portland International Conference on Management of Engineering and Technology, PICMET 2017, Portland, United States, 7/9/17. https://doi.org/10.23919/PICMET.2017.8125316
    Gopi AG, Jimenez B, Rao B. Symbiotic Mutualism: Entrepreneurship as value co-creation. In PICMET 2017 - Portland International Conference on Management of Engineering and Technology: Technology Management for the Interconnected World, Proceedings. Vol. 2017-January. Institute of Electrical and Electronics Engineers Inc. 2017. p. 1-8 https://doi.org/10.23919/PICMET.2017.8125316
    Gopi, Ashwin Goutham ; Jimenez, Bertha ; Rao, Bharadwaj. / Symbiotic Mutualism : Entrepreneurship as value co-creation. PICMET 2017 - Portland International Conference on Management of Engineering and Technology: Technology Management for the Interconnected World, Proceedings. Vol. 2017-January Institute of Electrical and Electronics Engineers Inc., 2017. pp. 1-8
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