Supermarket retailers' perspectives on healthy food retail strategies: In-depth interviews

Olivia Martinez, Noemi Rodriguez, Allison Mercurio, Marie Bragg, Brian D. Elbel

Research output: Contribution to journalReview article

Abstract

Background: Excess calorie consumption and poor diet are major contributors to the obesity epidemic. Food retailers, in particular at supermarkets, are key shapers of the food environment which influences consumers' diets. This study seeks to understand the decision-making processes of supermarket retailers - including motivators for and barriers to promoting more healthy products - and to catalogue elements of the complex relationships between customers, suppliers, and, supermarket retailers. Methods: We recruited 20 supermarket retailers from a convenience sample of full service supermarkets and national supermarket chain headquarters serving low- and high-income consumers in urban and non-urban areas of New York. Individuals responsible for making in-store decisions about retail practices engaged in online surveys and semi-structured interviews. We employed thematic analysis to analyze the transcripts. Results: Supermarket retailers, mostly representing independent stores, perceived customer demand and suppliers' product availability and deals as key factors influencing their in-store practices around product selection, placement, pricing, and promotion. Unexpectedly, retailers expressed a high level of autonomy when making decisions about food retail strategies. Overall, retailers described a willingness to engage in healthy food retail and a desire for greater support from healthy food retail initiatives. Conclusions: Understanding retailers' in-store decision making will allow development of targeted healthy food retail policy approaches and interventions, and provide important insights into how to improve the food environment.

Original languageEnglish (US)
Article number1019
JournalBMC Public Health
Volume18
Issue number1
DOIs
StatePublished - Aug 16 2018

Fingerprint

Interviews
Food
Decision Making
Diet
Nutrition Policy
Obesity
Costs and Cost Analysis

Keywords

  • Food environment
  • Four Ps
  • Healthy food retail

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health

Cite this

Supermarket retailers' perspectives on healthy food retail strategies : In-depth interviews. / Martinez, Olivia; Rodriguez, Noemi; Mercurio, Allison; Bragg, Marie; Elbel, Brian D.

In: BMC Public Health, Vol. 18, No. 1, 1019, 16.08.2018.

Research output: Contribution to journalReview article

@article{336920335fc249b4a9fbbd402c243763,
title = "Supermarket retailers' perspectives on healthy food retail strategies: In-depth interviews",
abstract = "Background: Excess calorie consumption and poor diet are major contributors to the obesity epidemic. Food retailers, in particular at supermarkets, are key shapers of the food environment which influences consumers' diets. This study seeks to understand the decision-making processes of supermarket retailers - including motivators for and barriers to promoting more healthy products - and to catalogue elements of the complex relationships between customers, suppliers, and, supermarket retailers. Methods: We recruited 20 supermarket retailers from a convenience sample of full service supermarkets and national supermarket chain headquarters serving low- and high-income consumers in urban and non-urban areas of New York. Individuals responsible for making in-store decisions about retail practices engaged in online surveys and semi-structured interviews. We employed thematic analysis to analyze the transcripts. Results: Supermarket retailers, mostly representing independent stores, perceived customer demand and suppliers' product availability and deals as key factors influencing their in-store practices around product selection, placement, pricing, and promotion. Unexpectedly, retailers expressed a high level of autonomy when making decisions about food retail strategies. Overall, retailers described a willingness to engage in healthy food retail and a desire for greater support from healthy food retail initiatives. Conclusions: Understanding retailers' in-store decision making will allow development of targeted healthy food retail policy approaches and interventions, and provide important insights into how to improve the food environment.",
keywords = "Food environment, Four Ps, Healthy food retail",
author = "Olivia Martinez and Noemi Rodriguez and Allison Mercurio and Marie Bragg and Elbel, {Brian D.}",
year = "2018",
month = "8",
day = "16",
doi = "10.1186/s12889-018-5917-4",
language = "English (US)",
volume = "18",
journal = "BMC Public Health",
issn = "1471-2458",
publisher = "BioMed Central",
number = "1",

}

TY - JOUR

T1 - Supermarket retailers' perspectives on healthy food retail strategies

T2 - In-depth interviews

AU - Martinez, Olivia

AU - Rodriguez, Noemi

AU - Mercurio, Allison

AU - Bragg, Marie

AU - Elbel, Brian D.

PY - 2018/8/16

Y1 - 2018/8/16

N2 - Background: Excess calorie consumption and poor diet are major contributors to the obesity epidemic. Food retailers, in particular at supermarkets, are key shapers of the food environment which influences consumers' diets. This study seeks to understand the decision-making processes of supermarket retailers - including motivators for and barriers to promoting more healthy products - and to catalogue elements of the complex relationships between customers, suppliers, and, supermarket retailers. Methods: We recruited 20 supermarket retailers from a convenience sample of full service supermarkets and national supermarket chain headquarters serving low- and high-income consumers in urban and non-urban areas of New York. Individuals responsible for making in-store decisions about retail practices engaged in online surveys and semi-structured interviews. We employed thematic analysis to analyze the transcripts. Results: Supermarket retailers, mostly representing independent stores, perceived customer demand and suppliers' product availability and deals as key factors influencing their in-store practices around product selection, placement, pricing, and promotion. Unexpectedly, retailers expressed a high level of autonomy when making decisions about food retail strategies. Overall, retailers described a willingness to engage in healthy food retail and a desire for greater support from healthy food retail initiatives. Conclusions: Understanding retailers' in-store decision making will allow development of targeted healthy food retail policy approaches and interventions, and provide important insights into how to improve the food environment.

AB - Background: Excess calorie consumption and poor diet are major contributors to the obesity epidemic. Food retailers, in particular at supermarkets, are key shapers of the food environment which influences consumers' diets. This study seeks to understand the decision-making processes of supermarket retailers - including motivators for and barriers to promoting more healthy products - and to catalogue elements of the complex relationships between customers, suppliers, and, supermarket retailers. Methods: We recruited 20 supermarket retailers from a convenience sample of full service supermarkets and national supermarket chain headquarters serving low- and high-income consumers in urban and non-urban areas of New York. Individuals responsible for making in-store decisions about retail practices engaged in online surveys and semi-structured interviews. We employed thematic analysis to analyze the transcripts. Results: Supermarket retailers, mostly representing independent stores, perceived customer demand and suppliers' product availability and deals as key factors influencing their in-store practices around product selection, placement, pricing, and promotion. Unexpectedly, retailers expressed a high level of autonomy when making decisions about food retail strategies. Overall, retailers described a willingness to engage in healthy food retail and a desire for greater support from healthy food retail initiatives. Conclusions: Understanding retailers' in-store decision making will allow development of targeted healthy food retail policy approaches and interventions, and provide important insights into how to improve the food environment.

KW - Food environment

KW - Four Ps

KW - Healthy food retail

UR - http://www.scopus.com/inward/record.url?scp=85051715325&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85051715325&partnerID=8YFLogxK

U2 - 10.1186/s12889-018-5917-4

DO - 10.1186/s12889-018-5917-4

M3 - Review article

C2 - 30115043

AN - SCOPUS:85051715325

VL - 18

JO - BMC Public Health

JF - BMC Public Health

SN - 1471-2458

IS - 1

M1 - 1019

ER -