Simplified Spelling and the Cult of Efficiency in the “Progressiv” Era

Jonathan Zimmerman

Research output: Contribution to journalArticle

Abstract

At the height of the Progressive Era, a small circle of scholars and educators launched a zealous but failed effort to reform American spelling. Bankrolled by Andrew Carnegie, the Simplified Spelling movement epitomized the era's much-chronicled passion for “efficiency”: By replacing words like through and although with thru and altho, the simplifiers said, citizens would save both time and money. Yet the rapid demise of the campaign also highlights the limits of America's efficiency craze, even during its supposed heyday. Although some critics invoked the efficiency idiom against Simplified Spelling, questioning its utility and practicality, others denounced efficiency itself. Even if simplification made spelling more efficient, they said, Americans should retain their older forms in the name of higher values: beauty, habit, and tradition. Their rejection of Simplified Spelling stood as a standing rebuke to the gospel of efficiency, which never quite gained the full-throated worship that its high priests imagined.

Original languageEnglish (US)
Pages (from-to)365-394
Number of pages30
JournalJournal of the Gilded Age and Progressive Era
Volume9
Issue number3
DOIs
StatePublished - 2010

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Cult
Spelling
Heyday
Habit
Idioms
Passion
Progressive Era
Gospel
Questioning
Worship
High Priest
Demise
Rejection
Simplification
Educators

ASJC Scopus subject areas

  • History

Cite this

Simplified Spelling and the Cult of Efficiency in the “Progressiv” Era. / Zimmerman, Jonathan.

In: Journal of the Gilded Age and Progressive Era, Vol. 9, No. 3, 2010, p. 365-394.

Research output: Contribution to journalArticle

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