Search + seizure: The effectiveness of interventions on SEO campaigns

David Y. Wang, Matthew Der, Mohammad Karami, Lawrence Saul, Damon McCoy, Stefan Savage, Geoffrey M. Voelker

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    Black hat search engine optimization (SEO), the practice of abusively manipulating search results, is an enticing method to acquire targeted user traffic. In turn, a range of interventions-from modifying search results to seizing domains-are used to combat this activity. In this paper, we examine the effectiveness of these interventions in the context of an understudied market niche, counterfeit luxury goods. Using eight months of empirical crawled data, we identify 52 distinct SEO campaigns, document how well they are able to place search results for sixteen luxury brands, how this capability impacts the dynamics of their order volumes and how well existing interventions undermine this business when employed.

    Original languageEnglish (US)
    Title of host publicationIMC 2014 - Proceedings of the 2014 ACM
    PublisherAssociation for Computing Machinery
    Pages359-372
    Number of pages14
    ISBN (Print)9781450332132
    DOIs
    StatePublished - Nov 5 2014
    Event2014 ACM Internet Measurement Conference, IMC 2014 - Vancouver, Canada
    Duration: Nov 5 2014Nov 7 2014

    Other

    Other2014 ACM Internet Measurement Conference, IMC 2014
    CountryCanada
    CityVancouver
    Period11/5/1411/7/14

    Fingerprint

    Search engines
    Seizing
    Industry

    ASJC Scopus subject areas

    • Software
    • Computer Networks and Communications

    Cite this

    Wang, D. Y., Der, M., Karami, M., Saul, L., McCoy, D., Savage, S., & Voelker, G. M. (2014). Search + seizure: The effectiveness of interventions on SEO campaigns. In IMC 2014 - Proceedings of the 2014 ACM (pp. 359-372). Association for Computing Machinery. https://doi.org/10.1145/2663716.2663738

    Search + seizure : The effectiveness of interventions on SEO campaigns. / Wang, David Y.; Der, Matthew; Karami, Mohammad; Saul, Lawrence; McCoy, Damon; Savage, Stefan; Voelker, Geoffrey M.

    IMC 2014 - Proceedings of the 2014 ACM. Association for Computing Machinery, 2014. p. 359-372.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Wang, DY, Der, M, Karami, M, Saul, L, McCoy, D, Savage, S & Voelker, GM 2014, Search + seizure: The effectiveness of interventions on SEO campaigns. in IMC 2014 - Proceedings of the 2014 ACM. Association for Computing Machinery, pp. 359-372, 2014 ACM Internet Measurement Conference, IMC 2014, Vancouver, Canada, 11/5/14. https://doi.org/10.1145/2663716.2663738
    Wang DY, Der M, Karami M, Saul L, McCoy D, Savage S et al. Search + seizure: The effectiveness of interventions on SEO campaigns. In IMC 2014 - Proceedings of the 2014 ACM. Association for Computing Machinery. 2014. p. 359-372 https://doi.org/10.1145/2663716.2663738
    Wang, David Y. ; Der, Matthew ; Karami, Mohammad ; Saul, Lawrence ; McCoy, Damon ; Savage, Stefan ; Voelker, Geoffrey M. / Search + seizure : The effectiveness of interventions on SEO campaigns. IMC 2014 - Proceedings of the 2014 ACM. Association for Computing Machinery, 2014. pp. 359-372
    @inproceedings{387859559f5445de8e681eb3a32fe7d8,
    title = "Search + seizure: The effectiveness of interventions on SEO campaigns",
    abstract = "Black hat search engine optimization (SEO), the practice of abusively manipulating search results, is an enticing method to acquire targeted user traffic. In turn, a range of interventions-from modifying search results to seizing domains-are used to combat this activity. In this paper, we examine the effectiveness of these interventions in the context of an understudied market niche, counterfeit luxury goods. Using eight months of empirical crawled data, we identify 52 distinct SEO campaigns, document how well they are able to place search results for sixteen luxury brands, how this capability impacts the dynamics of their order volumes and how well existing interventions undermine this business when employed.",
    author = "Wang, {David Y.} and Matthew Der and Mohammad Karami and Lawrence Saul and Damon McCoy and Stefan Savage and Voelker, {Geoffrey M.}",
    year = "2014",
    month = "11",
    day = "5",
    doi = "10.1145/2663716.2663738",
    language = "English (US)",
    isbn = "9781450332132",
    pages = "359--372",
    booktitle = "IMC 2014 - Proceedings of the 2014 ACM",
    publisher = "Association for Computing Machinery",

    }

    TY - GEN

    T1 - Search + seizure

    T2 - The effectiveness of interventions on SEO campaigns

    AU - Wang, David Y.

    AU - Der, Matthew

    AU - Karami, Mohammad

    AU - Saul, Lawrence

    AU - McCoy, Damon

    AU - Savage, Stefan

    AU - Voelker, Geoffrey M.

    PY - 2014/11/5

    Y1 - 2014/11/5

    N2 - Black hat search engine optimization (SEO), the practice of abusively manipulating search results, is an enticing method to acquire targeted user traffic. In turn, a range of interventions-from modifying search results to seizing domains-are used to combat this activity. In this paper, we examine the effectiveness of these interventions in the context of an understudied market niche, counterfeit luxury goods. Using eight months of empirical crawled data, we identify 52 distinct SEO campaigns, document how well they are able to place search results for sixteen luxury brands, how this capability impacts the dynamics of their order volumes and how well existing interventions undermine this business when employed.

    AB - Black hat search engine optimization (SEO), the practice of abusively manipulating search results, is an enticing method to acquire targeted user traffic. In turn, a range of interventions-from modifying search results to seizing domains-are used to combat this activity. In this paper, we examine the effectiveness of these interventions in the context of an understudied market niche, counterfeit luxury goods. Using eight months of empirical crawled data, we identify 52 distinct SEO campaigns, document how well they are able to place search results for sixteen luxury brands, how this capability impacts the dynamics of their order volumes and how well existing interventions undermine this business when employed.

    UR - http://www.scopus.com/inward/record.url?scp=84910151319&partnerID=8YFLogxK

    UR - http://www.scopus.com/inward/citedby.url?scp=84910151319&partnerID=8YFLogxK

    U2 - 10.1145/2663716.2663738

    DO - 10.1145/2663716.2663738

    M3 - Conference contribution

    AN - SCOPUS:84910151319

    SN - 9781450332132

    SP - 359

    EP - 372

    BT - IMC 2014 - Proceedings of the 2014 ACM

    PB - Association for Computing Machinery

    ER -