Scary health warnings can boost sales

Ziv Carmon, Yael Steinhart, Yaacov Trope

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)30
JournalHarvard Business Review
Volume91
Issue number10
StatePublished - Oct 2013

Cite this

Carmon, Z., Steinhart, Y., & Trope, Y. (2013). Scary health warnings can boost sales. Harvard Business Review, 91(10), 30.