Random walk models of advertising, their diffusion approximation and hypothesis testing

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)293-309
JournalAnnals Of Economic And Social Measurement
Volume4
Issue number2
StatePublished - 1975

Cite this

@article{8b011ded5ce04bfba4f2e5db9c377d7b,
title = "Random walk models of advertising, their diffusion approximation and hypothesis testing",
author = "Charles Tapiero",
year = "1975",
language = "English",
volume = "4",
pages = "293--309",
journal = "Annals Of Economic And Social Measurement",
issn = "0044-832X",
number = "2",

}

TY - JOUR

T1 - Random walk models of advertising, their diffusion approximation and hypothesis testing

AU - Tapiero, Charles

PY - 1975

Y1 - 1975

M3 - Article

VL - 4

SP - 293

EP - 309

JO - Annals Of Economic And Social Measurement

JF - Annals Of Economic And Social Measurement

SN - 0044-832X

IS - 2

ER -