Abstract
A model relating quality control and the sales process (advertising, repeat purchase, and word-of-mouth effects) is developed to evaluate the above relationships. Two special cases, with degenerate and beta distribution for defect items in the production lot, are analyzed in detail. In the former case, analytical results for the optimal quality control schemes are obtained, whereas in the latter, efficient bounds are derived to search for the optimal scheme. It is shown, analytically and numerically, that the sales parameters have significant impact on whether more 'stringent' or 'tighter' quality control is warranted. Future research directions are also discussed.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 569-587 |
| Number of pages | 19 |
| Journal | Naval Research Logistics Quarterly |
| Volume | 33 |
| Issue number | 4 |
| State | Published - Nov 1986 |
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ASJC Scopus subject areas
- Engineering(all)
Cite this
QUALITY CONTROL AND THE SALES PROCESS. / Lee, Hau L.; Tapiero, Charles.
In: Naval Research Logistics Quarterly, Vol. 33, No. 4, 11.1986, p. 569-587.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - QUALITY CONTROL AND THE SALES PROCESS.
AU - Lee, Hau L.
AU - Tapiero, Charles
PY - 1986/11
Y1 - 1986/11
N2 - A model relating quality control and the sales process (advertising, repeat purchase, and word-of-mouth effects) is developed to evaluate the above relationships. Two special cases, with degenerate and beta distribution for defect items in the production lot, are analyzed in detail. In the former case, analytical results for the optimal quality control schemes are obtained, whereas in the latter, efficient bounds are derived to search for the optimal scheme. It is shown, analytically and numerically, that the sales parameters have significant impact on whether more 'stringent' or 'tighter' quality control is warranted. Future research directions are also discussed.
AB - A model relating quality control and the sales process (advertising, repeat purchase, and word-of-mouth effects) is developed to evaluate the above relationships. Two special cases, with degenerate and beta distribution for defect items in the production lot, are analyzed in detail. In the former case, analytical results for the optimal quality control schemes are obtained, whereas in the latter, efficient bounds are derived to search for the optimal scheme. It is shown, analytically and numerically, that the sales parameters have significant impact on whether more 'stringent' or 'tighter' quality control is warranted. Future research directions are also discussed.
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UR - http://www.scopus.com/inward/citedby.url?scp=0022807425&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:0022807425
VL - 33
SP - 569
EP - 587
JO - Naval Research Logistics
JF - Naval Research Logistics
SN - 0028-1441
IS - 4
ER -