Products and services in new economic forms

Ashwin Goutham Gopi, Bharadwaj Rao

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    Prior research in marketing and strategy has noted that products and services have begun to increasingly resemble each other. While it is undeniable that they have always possessed a certain degree of both tangible and intangible characteristics, we see today acceleration in the rate at which products and services are converging. This is especially noticeable in new economic forms such as the access economy and on-demand services. In this paper, we argue that these changes are due to the fact that the exchange of both products and services now occurs primarily on digital platforms. Since the design of these systems stem from the same social, cultural, and technological milieu, the practice enacted by the actors perpetuates similar inherited structure. Using a practice-based lens, we show how products have dematerialized due to an abstraction of ownership and increased value of intangible benefits. We also portray how, on the other hand, the materiality of on-demand services has become more prominent due to the homogenization of experience and tangibility of value. We argue that our conclusions only represent the surface of the complex web of mechanisms underlying contemporary economic activity. We conclude by providing directions for future work, especially in empirical investigations.

    Original languageEnglish (US)
    Title of host publicationPICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings
    PublisherInstitute of Electrical and Electronics Engineers Inc.
    Pages1043-1050
    Number of pages8
    ISBN (Electronic)9781509035953
    DOIs
    StatePublished - Jan 4 2017
    Event2016 Portland International Conference on Management of Engineering and Technology, PICMET 2016 - Honolulu, United States
    Duration: Sep 4 2016Sep 8 2016

    Other

    Other2016 Portland International Conference on Management of Engineering and Technology, PICMET 2016
    CountryUnited States
    CityHonolulu
    Period9/4/169/8/16

    Fingerprint

    Economics
    Ownership
    Marketing
    Lenses
    Research
    Direction compound
    Intangibles

    ASJC Scopus subject areas

    • Engineering (miscellaneous)
    • Medicine (miscellaneous)
    • Management Science and Operations Research
    • Management of Technology and Innovation
    • Information Systems and Management

    Cite this

    Gopi, A. G., & Rao, B. (2017). Products and services in new economic forms. In PICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings (pp. 1043-1050). [7806778] Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/PICMET.2016.7806778

    Products and services in new economic forms. / Gopi, Ashwin Goutham; Rao, Bharadwaj.

    PICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings. Institute of Electrical and Electronics Engineers Inc., 2017. p. 1043-1050 7806778.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Gopi, AG & Rao, B 2017, Products and services in new economic forms. in PICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings., 7806778, Institute of Electrical and Electronics Engineers Inc., pp. 1043-1050, 2016 Portland International Conference on Management of Engineering and Technology, PICMET 2016, Honolulu, United States, 9/4/16. https://doi.org/10.1109/PICMET.2016.7806778
    Gopi AG, Rao B. Products and services in new economic forms. In PICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings. Institute of Electrical and Electronics Engineers Inc. 2017. p. 1043-1050. 7806778 https://doi.org/10.1109/PICMET.2016.7806778
    Gopi, Ashwin Goutham ; Rao, Bharadwaj. / Products and services in new economic forms. PICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings. Institute of Electrical and Electronics Engineers Inc., 2017. pp. 1043-1050
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