Presenting quality data to vulnerable groups

Charts, summaries or behavioral economic nudges?

Brian D. Elbel, Colleen Gillespie, Maria C. Raven

Research output: Contribution to journalArticle

Abstract

Objectives: Despite the increased focus on health care consumers’ active choice, not enough is known about how to best facilitate the choice process. We sought to assess methods of improving this process for vulnerable consumers in the United States by testing alternatives that emphasize insights from behavioral economics, or ‘nudges’. Methods: We performed a hypothetical choice experiment where subjects were randomized to one of five experimental conditions and asked to choose a health center (location where they would receive all their care). The conditions presented the same information about health centers in different ways, including graphically as a chart, via written summary and using behavioral economics, ‘nudging’ consumers toward particular choices. We hypothesized that these ‘nudges’ might help simplify the choice process. Our primary outcomes focused on the health center chosen and whether consumers were willing to accept ‘nudges’. Results: We found that consumer choice was influenced by the method of presentation and the majority of consumers accepted the health center they were ‘nudged’ towards. Conclusions: Consumers were accepting of choices grounded in insights from behavioral economics and further consideration should be given to their role in patient choice.

Original languageEnglish (US)
Pages (from-to)161-168
Number of pages8
JournalJournal of Health Services Research and Policy
Volume19
Issue number3
DOIs
StatePublished - Jan 1 2014

Fingerprint

Behavioral Economics
Health
Delivery of Health Care
Data Accuracy

Keywords

  • Behavioral economics
  • Consumer choice
  • Health services
  • Quality data

ASJC Scopus subject areas

  • Health Policy
  • Public Health, Environmental and Occupational Health

Cite this

Presenting quality data to vulnerable groups : Charts, summaries or behavioral economic nudges? / Elbel, Brian D.; Gillespie, Colleen; Raven, Maria C.

In: Journal of Health Services Research and Policy, Vol. 19, No. 3, 01.01.2014, p. 161-168.

Research output: Contribution to journalArticle

@article{e3dd1a03bbb941a79d835c3aef611c89,
title = "Presenting quality data to vulnerable groups: Charts, summaries or behavioral economic nudges?",
abstract = "Objectives: Despite the increased focus on health care consumers’ active choice, not enough is known about how to best facilitate the choice process. We sought to assess methods of improving this process for vulnerable consumers in the United States by testing alternatives that emphasize insights from behavioral economics, or ‘nudges’. Methods: We performed a hypothetical choice experiment where subjects were randomized to one of five experimental conditions and asked to choose a health center (location where they would receive all their care). The conditions presented the same information about health centers in different ways, including graphically as a chart, via written summary and using behavioral economics, ‘nudging’ consumers toward particular choices. We hypothesized that these ‘nudges’ might help simplify the choice process. Our primary outcomes focused on the health center chosen and whether consumers were willing to accept ‘nudges’. Results: We found that consumer choice was influenced by the method of presentation and the majority of consumers accepted the health center they were ‘nudged’ towards. Conclusions: Consumers were accepting of choices grounded in insights from behavioral economics and further consideration should be given to their role in patient choice.",
keywords = "Behavioral economics, Consumer choice, Health services, Quality data",
author = "Elbel, {Brian D.} and Colleen Gillespie and Raven, {Maria C.}",
year = "2014",
month = "1",
day = "1",
doi = "10.1177/1355819614524186",
language = "English (US)",
volume = "19",
pages = "161--168",
journal = "Journal of Health Services Research and Policy",
issn = "1355-8196",
publisher = "SAGE Publications Ltd",
number = "3",

}

TY - JOUR

T1 - Presenting quality data to vulnerable groups

T2 - Charts, summaries or behavioral economic nudges?

AU - Elbel, Brian D.

AU - Gillespie, Colleen

AU - Raven, Maria C.

PY - 2014/1/1

Y1 - 2014/1/1

N2 - Objectives: Despite the increased focus on health care consumers’ active choice, not enough is known about how to best facilitate the choice process. We sought to assess methods of improving this process for vulnerable consumers in the United States by testing alternatives that emphasize insights from behavioral economics, or ‘nudges’. Methods: We performed a hypothetical choice experiment where subjects were randomized to one of five experimental conditions and asked to choose a health center (location where they would receive all their care). The conditions presented the same information about health centers in different ways, including graphically as a chart, via written summary and using behavioral economics, ‘nudging’ consumers toward particular choices. We hypothesized that these ‘nudges’ might help simplify the choice process. Our primary outcomes focused on the health center chosen and whether consumers were willing to accept ‘nudges’. Results: We found that consumer choice was influenced by the method of presentation and the majority of consumers accepted the health center they were ‘nudged’ towards. Conclusions: Consumers were accepting of choices grounded in insights from behavioral economics and further consideration should be given to their role in patient choice.

AB - Objectives: Despite the increased focus on health care consumers’ active choice, not enough is known about how to best facilitate the choice process. We sought to assess methods of improving this process for vulnerable consumers in the United States by testing alternatives that emphasize insights from behavioral economics, or ‘nudges’. Methods: We performed a hypothetical choice experiment where subjects were randomized to one of five experimental conditions and asked to choose a health center (location where they would receive all their care). The conditions presented the same information about health centers in different ways, including graphically as a chart, via written summary and using behavioral economics, ‘nudging’ consumers toward particular choices. We hypothesized that these ‘nudges’ might help simplify the choice process. Our primary outcomes focused on the health center chosen and whether consumers were willing to accept ‘nudges’. Results: We found that consumer choice was influenced by the method of presentation and the majority of consumers accepted the health center they were ‘nudged’ towards. Conclusions: Consumers were accepting of choices grounded in insights from behavioral economics and further consideration should be given to their role in patient choice.

KW - Behavioral economics

KW - Consumer choice

KW - Health services

KW - Quality data

UR - http://www.scopus.com/inward/record.url?scp=84927777241&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84927777241&partnerID=8YFLogxK

U2 - 10.1177/1355819614524186

DO - 10.1177/1355819614524186

M3 - Article

VL - 19

SP - 161

EP - 168

JO - Journal of Health Services Research and Policy

JF - Journal of Health Services Research and Policy

SN - 1355-8196

IS - 3

ER -