Perceptions of leadership and the challenge of Obama's blackness

Research output: Contribution to journalArticle

Abstract

This article analyzes the relationship between race and perceptions of leadership as a way of assessing the presidential prospects of Barack Obama's 2008 campaign. Analysis of the 1988 Super Tuesday National Election Studies data demonstrates that for White voters, perceptions of leadership serve as a proxy for racial evaluations of an African American candidate. A content analysis of newspaper coverage during the first 3 months of Obama's candidacy was conducted and demonstrates that questions of leadership and race are prominently featured in media reporting about Obama.

Original languageEnglish (US)
Pages (from-to)64-74
Number of pages11
JournalJournal of Black Studies
Volume38
Issue number1
DOIs
StatePublished - Sep 2007

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leadership
candidacy
election research
content analysis
newspaper
campaign
coverage
evaluation
American

Keywords

  • African American
  • Barack Obama
  • Leadership
  • Presidency
  • Race
  • White voters

ASJC Scopus subject areas

  • Communication

Cite this

Perceptions of leadership and the challenge of Obama's blackness. / McIlwain, Charlton.

In: Journal of Black Studies, Vol. 38, No. 1, 09.2007, p. 64-74.

Research output: Contribution to journalArticle

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