Optimal advertising and goodwill under uncertainty

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)450-463
JournalOperations Research
Volume26
Issue number3
StatePublished - 1978

Cite this

Optimal advertising and goodwill under uncertainty. / Tapiero, Charles.

In: Operations Research, Vol. 26, No. 3, 1978, p. 450-463.

Research output: Contribution to journalArticle

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title = "Optimal advertising and goodwill under uncertainty",
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journal = "Operations Research",
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publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",
number = "3",

}

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SN - 0030-364X

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