ON-LINE AND ADAPTIVE OPTIMUM ADVERTISING CONTROL BY A DIFFUSION APPROXIMATION.

Research output: Contribution to journalArticle

Abstract

A diffusion approximation to a stochastic advertising model of the M. L. Vidale-H. B. Wolfe type is formulated. This formulation allows solution of problems of optimum and on-line sales forecasting, parameter identification, and advertising control under uncertainty. Approximations are suggested and simulation used to forecast the probabilistic response of sales to an advertising program. Examples contrasting the stochastic process and the diffusion approximations approaches are included.

Original languageEnglish (US)
Pages (from-to)890-907
Number of pages18
JournalOperations Research
Volume23
Issue number5
StatePublished - Sep 1975

Fingerprint

Marketing
Sales
Random processes
Identification (control systems)
Diffusion approximation
Stochastic processes
Simulation
Uncertainty
Approximation
Parameter identification
Sales forecasting
Advertising model

ASJC Scopus subject areas

  • Management Science and Operations Research

Cite this

ON-LINE AND ADAPTIVE OPTIMUM ADVERTISING CONTROL BY A DIFFUSION APPROXIMATION. / Tapiero, Charles.

In: Operations Research, Vol. 23, No. 5, 09.1975, p. 890-907.

Research output: Contribution to journalArticle

@article{920e632d9e0d4544a96b5ba31e3c00c5,
title = "ON-LINE AND ADAPTIVE OPTIMUM ADVERTISING CONTROL BY A DIFFUSION APPROXIMATION.",
abstract = "A diffusion approximation to a stochastic advertising model of the M. L. Vidale-H. B. Wolfe type is formulated. This formulation allows solution of problems of optimum and on-line sales forecasting, parameter identification, and advertising control under uncertainty. Approximations are suggested and simulation used to forecast the probabilistic response of sales to an advertising program. Examples contrasting the stochastic process and the diffusion approximations approaches are included.",
author = "Charles Tapiero",
year = "1975",
month = "9",
language = "English (US)",
volume = "23",
pages = "890--907",
journal = "Operations Research",
issn = "0030-364X",
publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",
number = "5",

}

TY - JOUR

T1 - ON-LINE AND ADAPTIVE OPTIMUM ADVERTISING CONTROL BY A DIFFUSION APPROXIMATION.

AU - Tapiero, Charles

PY - 1975/9

Y1 - 1975/9

N2 - A diffusion approximation to a stochastic advertising model of the M. L. Vidale-H. B. Wolfe type is formulated. This formulation allows solution of problems of optimum and on-line sales forecasting, parameter identification, and advertising control under uncertainty. Approximations are suggested and simulation used to forecast the probabilistic response of sales to an advertising program. Examples contrasting the stochastic process and the diffusion approximations approaches are included.

AB - A diffusion approximation to a stochastic advertising model of the M. L. Vidale-H. B. Wolfe type is formulated. This formulation allows solution of problems of optimum and on-line sales forecasting, parameter identification, and advertising control under uncertainty. Approximations are suggested and simulation used to forecast the probabilistic response of sales to an advertising program. Examples contrasting the stochastic process and the diffusion approximations approaches are included.

UR - http://www.scopus.com/inward/record.url?scp=0016555328&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0016555328&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:0016555328

VL - 23

SP - 890

EP - 907

JO - Operations Research

JF - Operations Research

SN - 0030-364X

IS - 5

ER -