NBD repeat purchase process and M/G/∞ queues

Research output: Contribution to journalArticle

Abstract

This paper considers the repeat purchase process as an M/G/∞ queue. Special cases are derive including the NBD (Negative Binomial Distribution) model which is shown to be robust under a broad set of assumptions regarding the process of repeat purchase. Applications are considered. In particular, we consider issues of truthfulness in advertising (called here advertising signal reliability) regarding the product life distribution, etc. and its effects on repeat purchase. Using this application we contrast problems of `quantity' and `quality' of advertising.

Original languageEnglish (US)
Pages (from-to)141-145
Number of pages5
JournalInternational Journal of Production Economics
Volume63
Issue number2
DOIs
StatePublished - Jan 15 2000

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Marketing
Negative binomial
Purchase
Queue

ASJC Scopus subject areas

  • Economics and Econometrics
  • Industrial and Manufacturing Engineering

Cite this

NBD repeat purchase process and M/G/∞ queues. / Tapiero, Charles.

In: International Journal of Production Economics, Vol. 63, No. 2, 15.01.2000, p. 141-145.

Research output: Contribution to journalArticle

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