More Than Meets the Eye: Split-Second Social Perception

Jonathan Freeman, Kerri L. Johnson

Research output: Contribution to journalArticle

Abstract

Recent research suggests that visual perception of social categories is shaped not only by facial features but also by higher-order social cognitive processes (e.g., stereotypes, attitudes, goals). Building on neural computational models of social perception, we outline a perspective of how multiple bottom-up visual cues are flexibly integrated with a range of top-down processes to form perceptions, and we identify a set of key brain regions involved. During this integration, 'hidden' social category activations are often triggered which temporarily impact perception without manifesting in explicit perceptual judgments. Importantly, these hidden impacts and other aspects of the perceptual process predict downstream social consequences - from politicians' electoral success to several evaluative biases - independently of the outcomes of that process. Recent research shows that visual perceptions of the social categories of others are not only highly sensitive to bottom-up facial features but are also affected by higher-order social cognitive factors (e.g., stereotypes, attitudes, and goals).Emerging work suggests a rapid and flexible integration among multiple bottom-up visual cues and top-down social cognitive processes - a process that often triggers 'hidden' social category activations that are not observed in explicit perceptual judgments.Aspects of the initial perception process itself appear to drive important downstream social consequences (e.g., evaluative biases or politicians' electoral success) independently of the outcomes of that process.Recent studies point to a key network comprised of the fusiform gyrus, orbitofrontal cortex, and anterior temporal lobe in helping to form flexible social perceptions through an integration of facial cues and top-down social-conceptual information.

Original languageEnglish (US)
JournalTrends in Cognitive Sciences
DOIs
StateAccepted/In press - 2016

Fingerprint

Social Perception
Cues
Visual Perception
Temporal Lobe
Form Perception
Prefrontal Cortex
Research
Brain

Keywords

  • Computational models
  • Face processing
  • Neuroimaging
  • Person perception
  • Stereotypes
  • Top-down effects

ASJC Scopus subject areas

  • Cognitive Neuroscience
  • Experimental and Cognitive Psychology
  • Neuropsychology and Physiological Psychology

Cite this

More Than Meets the Eye : Split-Second Social Perception. / Freeman, Jonathan; Johnson, Kerri L.

In: Trends in Cognitive Sciences, 2016.

Research output: Contribution to journalArticle

@article{ef652c12ad0246d49b4f97d0935ced38,
title = "More Than Meets the Eye: Split-Second Social Perception",
abstract = "Recent research suggests that visual perception of social categories is shaped not only by facial features but also by higher-order social cognitive processes (e.g., stereotypes, attitudes, goals). Building on neural computational models of social perception, we outline a perspective of how multiple bottom-up visual cues are flexibly integrated with a range of top-down processes to form perceptions, and we identify a set of key brain regions involved. During this integration, 'hidden' social category activations are often triggered which temporarily impact perception without manifesting in explicit perceptual judgments. Importantly, these hidden impacts and other aspects of the perceptual process predict downstream social consequences - from politicians' electoral success to several evaluative biases - independently of the outcomes of that process. Recent research shows that visual perceptions of the social categories of others are not only highly sensitive to bottom-up facial features but are also affected by higher-order social cognitive factors (e.g., stereotypes, attitudes, and goals).Emerging work suggests a rapid and flexible integration among multiple bottom-up visual cues and top-down social cognitive processes - a process that often triggers 'hidden' social category activations that are not observed in explicit perceptual judgments.Aspects of the initial perception process itself appear to drive important downstream social consequences (e.g., evaluative biases or politicians' electoral success) independently of the outcomes of that process.Recent studies point to a key network comprised of the fusiform gyrus, orbitofrontal cortex, and anterior temporal lobe in helping to form flexible social perceptions through an integration of facial cues and top-down social-conceptual information.",
keywords = "Computational models, Face processing, Neuroimaging, Person perception, Stereotypes, Top-down effects",
author = "Jonathan Freeman and Johnson, {Kerri L.}",
year = "2016",
doi = "10.1016/j.tics.2016.03.003",
language = "English (US)",
journal = "Trends in Cognitive Sciences",
issn = "1364-6613",
publisher = "Elsevier Limited",

}

TY - JOUR

T1 - More Than Meets the Eye

T2 - Split-Second Social Perception

AU - Freeman, Jonathan

AU - Johnson, Kerri L.

PY - 2016

Y1 - 2016

N2 - Recent research suggests that visual perception of social categories is shaped not only by facial features but also by higher-order social cognitive processes (e.g., stereotypes, attitudes, goals). Building on neural computational models of social perception, we outline a perspective of how multiple bottom-up visual cues are flexibly integrated with a range of top-down processes to form perceptions, and we identify a set of key brain regions involved. During this integration, 'hidden' social category activations are often triggered which temporarily impact perception without manifesting in explicit perceptual judgments. Importantly, these hidden impacts and other aspects of the perceptual process predict downstream social consequences - from politicians' electoral success to several evaluative biases - independently of the outcomes of that process. Recent research shows that visual perceptions of the social categories of others are not only highly sensitive to bottom-up facial features but are also affected by higher-order social cognitive factors (e.g., stereotypes, attitudes, and goals).Emerging work suggests a rapid and flexible integration among multiple bottom-up visual cues and top-down social cognitive processes - a process that often triggers 'hidden' social category activations that are not observed in explicit perceptual judgments.Aspects of the initial perception process itself appear to drive important downstream social consequences (e.g., evaluative biases or politicians' electoral success) independently of the outcomes of that process.Recent studies point to a key network comprised of the fusiform gyrus, orbitofrontal cortex, and anterior temporal lobe in helping to form flexible social perceptions through an integration of facial cues and top-down social-conceptual information.

AB - Recent research suggests that visual perception of social categories is shaped not only by facial features but also by higher-order social cognitive processes (e.g., stereotypes, attitudes, goals). Building on neural computational models of social perception, we outline a perspective of how multiple bottom-up visual cues are flexibly integrated with a range of top-down processes to form perceptions, and we identify a set of key brain regions involved. During this integration, 'hidden' social category activations are often triggered which temporarily impact perception without manifesting in explicit perceptual judgments. Importantly, these hidden impacts and other aspects of the perceptual process predict downstream social consequences - from politicians' electoral success to several evaluative biases - independently of the outcomes of that process. Recent research shows that visual perceptions of the social categories of others are not only highly sensitive to bottom-up facial features but are also affected by higher-order social cognitive factors (e.g., stereotypes, attitudes, and goals).Emerging work suggests a rapid and flexible integration among multiple bottom-up visual cues and top-down social cognitive processes - a process that often triggers 'hidden' social category activations that are not observed in explicit perceptual judgments.Aspects of the initial perception process itself appear to drive important downstream social consequences (e.g., evaluative biases or politicians' electoral success) independently of the outcomes of that process.Recent studies point to a key network comprised of the fusiform gyrus, orbitofrontal cortex, and anterior temporal lobe in helping to form flexible social perceptions through an integration of facial cues and top-down social-conceptual information.

KW - Computational models

KW - Face processing

KW - Neuroimaging

KW - Person perception

KW - Stereotypes

KW - Top-down effects

UR - http://www.scopus.com/inward/record.url?scp=84962054156&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84962054156&partnerID=8YFLogxK

U2 - 10.1016/j.tics.2016.03.003

DO - 10.1016/j.tics.2016.03.003

M3 - Article

C2 - 27050834

AN - SCOPUS:84962054156

JO - Trends in Cognitive Sciences

JF - Trends in Cognitive Sciences

SN - 1364-6613

ER -