Measuring public opinion with social media data

Marko Klašnja, Pablo Barberá, Nicholas Beauchamp, Jonathan Nagler, Joshua Tucker

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter examines the use of social networking sites such as Twitter in measuring public opinion. It first considers the opportunities and challenges that are involved in conducting public opinion surveys using social media data. Three challenges are discussed: identifying political opinion, representativeness of social media users, and aggregating from individual responses to public opinion. The chapter outlines some of the strategies for overcoming these challenges and proceeds by highlighting some of the novel uses for social media that have fewer direct analogs in traditional survey work. Finally, it suggests new directions for a research agenda in using social media for public opinion work.

Original languageEnglish (US)
Title of host publicationThe Oxford Handbook of Polling and Polling Methods
PublisherOxford University Press
Pages555-582
Number of pages28
ISBN (Electronic)9780190213299
DOIs
StatePublished - Jan 1 2015

Fingerprint

social media
public opinion
political opinion
twitter
networking

Keywords

  • Political opinion
  • Public opinion
  • Public opinion surveys
  • Representativeness
  • Social media
  • Social networking sites
  • Twitter

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this

Klašnja, M., Barberá, P., Beauchamp, N., Nagler, J., & Tucker, J. (2015). Measuring public opinion with social media data. In The Oxford Handbook of Polling and Polling Methods (pp. 555-582). Oxford University Press. https://doi.org/10.1093/oxfordhb/9780190213299.013.3

Measuring public opinion with social media data. / Klašnja, Marko; Barberá, Pablo; Beauchamp, Nicholas; Nagler, Jonathan; Tucker, Joshua.

The Oxford Handbook of Polling and Polling Methods. Oxford University Press, 2015. p. 555-582.

Research output: Chapter in Book/Report/Conference proceedingChapter

Klašnja, M, Barberá, P, Beauchamp, N, Nagler, J & Tucker, J 2015, Measuring public opinion with social media data. in The Oxford Handbook of Polling and Polling Methods. Oxford University Press, pp. 555-582. https://doi.org/10.1093/oxfordhb/9780190213299.013.3
Klašnja M, Barberá P, Beauchamp N, Nagler J, Tucker J. Measuring public opinion with social media data. In The Oxford Handbook of Polling and Polling Methods. Oxford University Press. 2015. p. 555-582 https://doi.org/10.1093/oxfordhb/9780190213299.013.3
Klašnja, Marko ; Barberá, Pablo ; Beauchamp, Nicholas ; Nagler, Jonathan ; Tucker, Joshua. / Measuring public opinion with social media data. The Oxford Handbook of Polling and Polling Methods. Oxford University Press, 2015. pp. 555-582
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