Abstract
The evidence base and theoretical frameworks for mass media HIV-prevention campaigns in the United States are not well-developed. We describe an intervention approach using culturally sensitive mass media messages to enhance protective beliefs and behavior of African American adolescents at risk for HIV. This approach exploits the potential that mass media messages have, not only to reach a large segment of the adolescent population and thereby support normative change, but also to engage the most vulnerable segments of this audience to reduce HIV-associated risk behaviors. The results from an ongoing HIV-prevention trial implemented in 2 medium-sized cities in the United States illustrate the effectiveness of this intervention approach.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 2150-2159 |
| Number of pages | 10 |
| Journal | American Journal of Public Health |
| Volume | 99 |
| Issue number | 12 |
| DOIs | |
| State | Published - Dec 1 2009 |
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ASJC Scopus subject areas
- Public Health, Environmental and Occupational Health
Cite this
Mass media as an HIV-prevention strategy : Using culturally sensitive messages to reduce HIV-associated sexual behavior of at-risk African American youth. / Romer, Daniel; Sznitman, Sharon; DiClemente, Ralph; Salazar, Laura F.; Vanable, Peter A.; Carey, Michael P.; Hennessy, Michael; Brown, Larry K.; Valois, Robert F.; Stanton, Bonita F.; Fortune, Thierry; Juzang, Ivan.
In: American Journal of Public Health, Vol. 99, No. 12, 01.12.2009, p. 2150-2159.Research output: Contribution to journal › Review article
}
TY - JOUR
T1 - Mass media as an HIV-prevention strategy
T2 - Using culturally sensitive messages to reduce HIV-associated sexual behavior of at-risk African American youth
AU - Romer, Daniel
AU - Sznitman, Sharon
AU - DiClemente, Ralph
AU - Salazar, Laura F.
AU - Vanable, Peter A.
AU - Carey, Michael P.
AU - Hennessy, Michael
AU - Brown, Larry K.
AU - Valois, Robert F.
AU - Stanton, Bonita F.
AU - Fortune, Thierry
AU - Juzang, Ivan
PY - 2009/12/1
Y1 - 2009/12/1
N2 - The evidence base and theoretical frameworks for mass media HIV-prevention campaigns in the United States are not well-developed. We describe an intervention approach using culturally sensitive mass media messages to enhance protective beliefs and behavior of African American adolescents at risk for HIV. This approach exploits the potential that mass media messages have, not only to reach a large segment of the adolescent population and thereby support normative change, but also to engage the most vulnerable segments of this audience to reduce HIV-associated risk behaviors. The results from an ongoing HIV-prevention trial implemented in 2 medium-sized cities in the United States illustrate the effectiveness of this intervention approach.
AB - The evidence base and theoretical frameworks for mass media HIV-prevention campaigns in the United States are not well-developed. We describe an intervention approach using culturally sensitive mass media messages to enhance protective beliefs and behavior of African American adolescents at risk for HIV. This approach exploits the potential that mass media messages have, not only to reach a large segment of the adolescent population and thereby support normative change, but also to engage the most vulnerable segments of this audience to reduce HIV-associated risk behaviors. The results from an ongoing HIV-prevention trial implemented in 2 medium-sized cities in the United States illustrate the effectiveness of this intervention approach.
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UR - http://www.scopus.com/inward/citedby.url?scp=72249122814&partnerID=8YFLogxK
U2 - 10.2105/AJPH.2008.155036
DO - 10.2105/AJPH.2008.155036
M3 - Review article
VL - 99
SP - 2150
EP - 2159
JO - American Journal of Public Health
JF - American Journal of Public Health
SN - 0090-0036
IS - 12
ER -