Marketing little cigars and cigarillos: Advertising, price, and associations with neighborhood demographics

Jennifer Cantrell, Jennifer M. Kreslake, Ollie Ganz, Jennifer L. Pearson, Donna Vallone, Andrew Anesetti-Rothermel, Haijun Xiao, Thomas R. Kirchner

Research output: Contribution to journalArticle

Abstract

Objectives. We have documented little cigar and cigarillo (LCC) availability, advertising, and price in the point-of-sale environment and examined associations with neighborhood demographics. Methods. We used a multimodal real-time surveillance system to survey LCCs in 750 licensed tobacco retail outlets that sold tobacco products in Washington, DC. Using multivariate models, we examined the odds of LCC availability, the number of storefront exterior advertisements, and the price per cigarillo for Black & Mild packs in relation to neighborhood demographics. Results. The odds of LCC availability and price per cigarillo decreased significantly in nearly a dose-response manner with each quartile increase in proportion of African Americans. Prices were also lower in some young adult neighborhoods. Having a higher proportion of African American and young adult residents was associated with more exterior LCC advertising. Conclusions. Higher availability of LCCs in African American communities and lower prices and greater outdoor advertising in minority and young adult neighborhoods may establish environmental triggers to smoke among groups susceptible to initiation, addiction, and long-term negative health consequences.

Original languageEnglish (US)
Pages (from-to)1902-1909
Number of pages8
JournalAmerican Journal of Public Health
Volume103
Issue number10
DOIs
StatePublished - Oct 2013

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Marketing
Tobacco Products
Demography
African Americans
Young Adult
Computer Systems
Smoke
Tobacco
Health

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health

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Marketing little cigars and cigarillos : Advertising, price, and associations with neighborhood demographics. / Cantrell, Jennifer; Kreslake, Jennifer M.; Ganz, Ollie; Pearson, Jennifer L.; Vallone, Donna; Anesetti-Rothermel, Andrew; Xiao, Haijun; Kirchner, Thomas R.

In: American Journal of Public Health, Vol. 103, No. 10, 10.2013, p. 1902-1909.

Research output: Contribution to journalArticle

Cantrell, Jennifer ; Kreslake, Jennifer M. ; Ganz, Ollie ; Pearson, Jennifer L. ; Vallone, Donna ; Anesetti-Rothermel, Andrew ; Xiao, Haijun ; Kirchner, Thomas R. / Marketing little cigars and cigarillos : Advertising, price, and associations with neighborhood demographics. In: American Journal of Public Health. 2013 ; Vol. 103, No. 10. pp. 1902-1909.
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