Managing and Measuring Return on Marketing Investment (Research Report)

Gregory Guy, Karen V. Beaman, Donald E. Sexton

    Research output: Book/ReportOther report

    Original languageEnglish (US)
    PublisherThe Conference Board
    StatePublished - 2008

    Cite this

    Guy, G., Beaman, K. V., & Sexton, D. E. (2008). Managing and Measuring Return on Marketing Investment (Research Report). The Conference Board.

    Managing and Measuring Return on Marketing Investment (Research Report). / Guy, Gregory; Beaman, Karen V. ; Sexton, Donald E. .

    The Conference Board, 2008.

    Research output: Book/ReportOther report

    Guy, G, Beaman, KV & Sexton, DE 2008, Managing and Measuring Return on Marketing Investment (Research Report). The Conference Board.
    Guy G, Beaman KV, Sexton DE. Managing and Measuring Return on Marketing Investment (Research Report). The Conference Board, 2008.
    Guy, Gregory ; Beaman, Karen V. ; Sexton, Donald E. . / Managing and Measuring Return on Marketing Investment (Research Report). The Conference Board, 2008.
    @book{4e9b166fa209401690b450168afcc1dc,
    title = "Managing and Measuring Return on Marketing Investment (Research Report)",
    author = "Gregory Guy and Beaman, {Karen V.} and Sexton, {Donald E.}",
    year = "2008",
    language = "English (US)",
    publisher = "The Conference Board",

    }

    TY - BOOK

    T1 - Managing and Measuring Return on Marketing Investment (Research Report)

    AU - Guy, Gregory

    AU - Beaman, Karen V.

    AU - Sexton, Donald E.

    PY - 2008

    Y1 - 2008

    M3 - Other report

    BT - Managing and Measuring Return on Marketing Investment (Research Report)

    PB - The Conference Board

    ER -