Just the thought of it!

Effects of anticipating computer-mediated communication on gender stereotyping

Madeline Heilman, Suzette Caleo, May Ling Halim

Research output: Contribution to journalArticle

Abstract

A study investigated how anticipated communication mode affects the use of stereotypes in forming impressions and making task assignments. Participants rated male or female targets with whom they envisioned working on a business project using computer-mediated or face-to-face modes of communication. Results indicated that both men and women were characterized more stereotypically when participants anticipated working with them electronically than when they anticipated working with them face-to-face. Furthermore, task assignments were more often gender stereotype consistent when the communication mode was computer-mediated than when it was face-to-face. These findings suggest that the mere anticipation of computer-mediated communication, without the actual the experience of it, is enough to promote stereotypes and biased decision-making.

Original languageEnglish (US)
Pages (from-to)672-675
Number of pages4
JournalJournal of Experimental Social Psychology
Volume46
Issue number4
DOIs
StatePublished - Jul 2010

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Stereotyping
computer-mediated communication
stereotype
Communication
communication
gender
decision making
Decision Making
experience

Keywords

  • Communication mode
  • Computer-mediated communication
  • Gender stereotypes
  • Impression formation
  • Stereotypes

ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science

Cite this

Just the thought of it! Effects of anticipating computer-mediated communication on gender stereotyping. / Heilman, Madeline; Caleo, Suzette; Halim, May Ling.

In: Journal of Experimental Social Psychology, Vol. 46, No. 4, 07.2010, p. 672-675.

Research output: Contribution to journalArticle

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