Just the thought of it! Effects of anticipating computer-mediated communication on gender stereotyping

Madeline E. Heilman, Suzette Caleo, May Ling Halim

Research output: Contribution to journalArticle


A study investigated how anticipated communication mode affects the use of stereotypes in forming impressions and making task assignments. Participants rated male or female targets with whom they envisioned working on a business project using computer-mediated or face-to-face modes of communication. Results indicated that both men and women were characterized more stereotypically when participants anticipated working with them electronically than when they anticipated working with them face-to-face. Furthermore, task assignments were more often gender stereotype consistent when the communication mode was computer-mediated than when it was face-to-face. These findings suggest that the mere anticipation of computer-mediated communication, without the actual the experience of it, is enough to promote stereotypes and biased decision-making.

Original languageEnglish (US)
Pages (from-to)672-675
Number of pages4
JournalJournal of Experimental Social Psychology
Issue number4
StatePublished - Jul 1 2010



  • Communication mode
  • Computer-mediated communication
  • Gender stereotypes
  • Impression formation
  • Stereotypes

ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science

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