Investigating the value chain of modern artisanal innovation

Bharat Rao, Ashwin Goutham Gopi

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    Handmade and custom artisanal goods have seen a global resurgence across several niche market segments, especially over the last decade. However, the study of modern artisanal production and the economy around it has largely been ignored. Besides accounting for only a small scale of production and consumption, artisanal goods are perceived as not conforming to contemporary development and production processes. We argue that current artisanal production has moved away from purely traditional methods and has evolved to incorporate innovative practices. In fact, due to their willingness to experiment, they are quicker to integrate new solutions into their products and processes. Similar themes can also be seen in the practices and perception of their consumers. This provides a niche phenomenon that is ripe for analysis from a technology and innovation perspective. In this paper, we will analyze artisanal value propositions and techniques for design, production, and the effect of branding on such niche products. Through interviews with key decision makers, enablers, funders, and consumers of artisanal projects, we investigate their motivations, methods of design and production, and use of creative design, branding, and technological tools. We then describe implications for researchers, policy makers and practitioners in the manufacturing industry, artisanal or otherwise.

    Original languageEnglish (US)
    Title of host publicationPICMET 2016 - Portland International Conference on Management of Engineering and Technology
    Subtitle of host publicationTechnology Management For Social Innovation, Proceedings
    EditorsTimothy R. Anderson, Dundar F. Kocaoglu, Kiyoshi Niwa, Gary Perman, Dilek Cetindamar Kozanoglu, Tugrul U. Daim
    PublisherInstitute of Electrical and Electronics Engineers Inc.
    Pages1037-1042
    Number of pages6
    ISBN (Electronic)9781509035953
    DOIs
    StatePublished - Jan 4 2017
    Event2016 Portland International Conference on Management of Engineering and Technology, PICMET 2016 - Honolulu, United States
    Duration: Sep 4 2016Sep 8 2016

    Publication series

    NamePICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings

    Other

    Other2016 Portland International Conference on Management of Engineering and Technology, PICMET 2016
    CountryUnited States
    CityHonolulu
    Period9/4/169/8/16

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    ASJC Scopus subject areas

    • Engineering (miscellaneous)
    • Medicine (miscellaneous)
    • Management Science and Operations Research
    • Management of Technology and Innovation
    • Information Systems and Management

    Cite this

    Rao, B., & Gopi, A. G. (2017). Investigating the value chain of modern artisanal innovation. In T. R. Anderson, D. F. Kocaoglu, K. Niwa, G. Perman, D. C. Kozanoglu, & T. U. Daim (Eds.), PICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings (pp. 1037-1042). [7806779] (PICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/PICMET.2016.7806779