Introduction

The critical pursuit of advertising

Mark Miller

Research output: Contribution to journalArticle

Abstract

‘The Advertising man’, wrote J. George Frederick, one of advertising's most prolific boosters, in I925, ‘can mass the one thousand and one methods of advertising into a concentrated volume of appeal which will make the people absorb his thought as though through the air they breathe, and as naturally.’ 1 From the end of the Great War to the beginning of the Great Depression, the proponents of American business published many such euphoric claims about the vast capabilities of modern advertising, which had lately come into its own as the motive power of an emergent consumer culture. According to the many authors of that collective panegyric, advertising was a force that would fulfil the long project of Western civilization, painlessly bettering the mass of mankind, bringing peace and prosperity to all, and with the1utmost efficiency.

Original languageEnglish (US)
Pages (from-to)319-324
Number of pages6
JournalWord and Image
Volume1
Issue number4
DOIs
StatePublished - 1985

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Great Depression
prosperity
civilization
appeal
peace
air
Pursuit
efficiency
Western Civilization
Consumer Culture
World War I
Peace
Prosperity
Air
Panegyric
Thought
Mankind

ASJC Scopus subject areas

  • Visual Arts and Performing Arts
  • Language and Linguistics
  • Literature and Literary Theory
  • Linguistics and Language

Cite this

Introduction : The critical pursuit of advertising. / Miller, Mark.

In: Word and Image, Vol. 1, No. 4, 1985, p. 319-324.

Research output: Contribution to journalArticle

Miller, Mark. / Introduction : The critical pursuit of advertising. In: Word and Image. 1985 ; Vol. 1, No. 4. pp. 319-324.
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