Implications of behavioral decision theory and social marketing for designing social action programs

James Jaccard, R. Turrisi, C. Wan

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish (US)
Title of host publicationSocial influence processes and prevention
EditorsJ. Edwards, R. Tindale, L. Heath, E. Posavac
Place of PublicationNew York
PublisherPlenum Press
StatePublished - 1989

Cite this

Jaccard, J., Turrisi, R., & Wan, C. (1989). Implications of behavioral decision theory and social marketing for designing social action programs. In J. Edwards, R. Tindale, L. Heath, & E. Posavac (Eds.), Social influence processes and prevention New York: Plenum Press.

Implications of behavioral decision theory and social marketing for designing social action programs. / Jaccard, James; Turrisi, R.; Wan, C.

Social influence processes and prevention. ed. / J. Edwards; R. Tindale; L. Heath; E. Posavac. New York : Plenum Press, 1989.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Jaccard, J, Turrisi, R & Wan, C 1989, Implications of behavioral decision theory and social marketing for designing social action programs. in J Edwards, R Tindale, L Heath & E Posavac (eds), Social influence processes and prevention. Plenum Press, New York.
Jaccard J, Turrisi R, Wan C. Implications of behavioral decision theory and social marketing for designing social action programs. In Edwards J, Tindale R, Heath L, Posavac E, editors, Social influence processes and prevention. New York: Plenum Press. 1989
Jaccard, James ; Turrisi, R. ; Wan, C. / Implications of behavioral decision theory and social marketing for designing social action programs. Social influence processes and prevention. editor / J. Edwards ; R. Tindale ; L. Heath ; E. Posavac. New York : Plenum Press, 1989.
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