Implementation intentions: Strong effects of simple plans

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Abstract


Original languageEnglish (US)
Title of host publicationNew directions in social psychology
EditorsR.F. Baumeister, K.D. Vohs
PublisherSAGE Publications
StatePublished - 2011

Cite this

Gollwitzer, P. M. (2011). Implementation intentions: Strong effects of simple plans. In R. F. Baumeister, & K. D. Vohs (Eds.), New directions in social psychology SAGE Publications.