Growth strategies for an Indian IT brand in Europe: The case of tata consultancy services - Hungary

Bala Mulloth, Bharadwaj Rao

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    In this business case study, we aim to describe the growth and transformation of Tata Consultancy Services (TCS) in Hungary. TCS was originally an Indian IT company founded in 1968 and part of India's prestigious Tata Group. It was a world leading technology consultancy, IT services and solutions and business process outsourcing organization-serving customers located in 51 countries across 6 continents. TCS' first Global Delivery Center was established in Budapest, Hungary in February 2001. The aim of this center was to cater the needs of the global services market by providing near-shore services. It was specifically designed to cater to the needs of European companies looking for flexible and agile services such as those provided by Indian IT service providers along with a closer cultural fit. The case describes some of the unique characteristics of the Hungarian Center and the steps that the Tata senior management based in Budapest took to further the growth and development of the Center. Some of the potential teaching objectives of the case include a) Understanding the growth and evolution of the TCS brand; b) Fostering innovation and developing new initiatives within a large services global center; c) Managing the challenges and opportunities of a technology-based global delivery model, combined with a multi-location strategy.

    Original languageEnglish (US)
    Title of host publicationPICMET 2017 - Portland International Conference on Management of Engineering and Technology
    Subtitle of host publicationTechnology Management for the Interconnected World, Proceedings
    PublisherInstitute of Electrical and Electronics Engineers Inc.
    Pages1-7
    Number of pages7
    Volume2017-January
    ISBN (Electronic)9781890843366
    DOIs
    StatePublished - Nov 29 2017
    Event2017 Portland International Conference on Management of Engineering and Technology, PICMET 2017 - Portland, United States
    Duration: Jul 9 2017Jul 13 2017

    Other

    Other2017 Portland International Conference on Management of Engineering and Technology, PICMET 2017
    CountryUnited States
    CityPortland
    Period7/9/177/13/17

    Fingerprint

    Hungary
    Industry
    Outsourcing
    Teaching
    Innovation
    Growth strategy
    Consultancy
    outsourcing
    service provider
    customer
    India
    innovation
    organization
    market
    management

    ASJC Scopus subject areas

    • Law
    • Management of Technology and Innovation
    • Strategy and Management
    • Decision Sciences (miscellaneous)
    • Management Science and Operations Research
    • Engineering (miscellaneous)
    • Education

    Cite this

    Mulloth, B., & Rao, B. (2017). Growth strategies for an Indian IT brand in Europe: The case of tata consultancy services - Hungary. In PICMET 2017 - Portland International Conference on Management of Engineering and Technology: Technology Management for the Interconnected World, Proceedings (Vol. 2017-January, pp. 1-7). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.23919/PICMET.2017.8125248

    Growth strategies for an Indian IT brand in Europe : The case of tata consultancy services - Hungary. / Mulloth, Bala; Rao, Bharadwaj.

    PICMET 2017 - Portland International Conference on Management of Engineering and Technology: Technology Management for the Interconnected World, Proceedings. Vol. 2017-January Institute of Electrical and Electronics Engineers Inc., 2017. p. 1-7.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Mulloth, B & Rao, B 2017, Growth strategies for an Indian IT brand in Europe: The case of tata consultancy services - Hungary. in PICMET 2017 - Portland International Conference on Management of Engineering and Technology: Technology Management for the Interconnected World, Proceedings. vol. 2017-January, Institute of Electrical and Electronics Engineers Inc., pp. 1-7, 2017 Portland International Conference on Management of Engineering and Technology, PICMET 2017, Portland, United States, 7/9/17. https://doi.org/10.23919/PICMET.2017.8125248
    Mulloth B, Rao B. Growth strategies for an Indian IT brand in Europe: The case of tata consultancy services - Hungary. In PICMET 2017 - Portland International Conference on Management of Engineering and Technology: Technology Management for the Interconnected World, Proceedings. Vol. 2017-January. Institute of Electrical and Electronics Engineers Inc. 2017. p. 1-7 https://doi.org/10.23919/PICMET.2017.8125248
    Mulloth, Bala ; Rao, Bharadwaj. / Growth strategies for an Indian IT brand in Europe : The case of tata consultancy services - Hungary. PICMET 2017 - Portland International Conference on Management of Engineering and Technology: Technology Management for the Interconnected World, Proceedings. Vol. 2017-January Institute of Electrical and Electronics Engineers Inc., 2017. pp. 1-7
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