Giving infants a Great Start

Launching a national smoking cessation program for pregnant women

Lyndon Haviland, Amber Hardy Thornton, Sharon Carothers, Lisa Hund, Jane Appleyard Allen, Bev Kastens, Alison Wojciak, Laura Hamasaka, Cheryl Healton

Research output: Contribution to journalArticle

Abstract

Data suggest that 12%-22% of women smoke during pregnancy. The link between smoking during pregnancy and adverse health and reproductive outcomes has been well documented. Great Start is a public education and smoking cessation program developed especially for pregnant women. Launched in December 2001, Great Start was the first national program focused on providing free and confidential smoking cessation counseling to pregnant women through a toll-free quitline. Great Start consisted of a media campaign to raise awareness and direct women to telephone counseling tailored for the pregnant smoker, and educational materials designed to support pregnant women through cessation counseling. The program was evaluated to assess the ability of the television ads to reach pregnant smokers and the effectiveness of a quitline for increasing cessation rates among pregnant women. Great Start demonstrates that it is possible to reach pregnant smokers through television ads that provide information about the consequences of smoking while pregnant, are affirming in tone, and provide direction for women to take action. Initial response to the program indicates that pregnant women want to quit and confirms the need for programs designed specifically to address the needs of this population.

Original languageEnglish (US)
JournalNicotine and Tobacco Research
Volume6
Issue numberSUPPL. 2
DOIs
StatePublished - Apr 2004

Fingerprint

Smoking Cessation
Pregnant Women
Counseling
Television
Smoking
Pregnancy
Aptitude
Reproductive Health
Telephone
Smoke
Education
Population

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health

Cite this

Giving infants a Great Start : Launching a national smoking cessation program for pregnant women. / Haviland, Lyndon; Thornton, Amber Hardy; Carothers, Sharon; Hund, Lisa; Allen, Jane Appleyard; Kastens, Bev; Wojciak, Alison; Hamasaka, Laura; Healton, Cheryl.

In: Nicotine and Tobacco Research, Vol. 6, No. SUPPL. 2, 04.2004.

Research output: Contribution to journalArticle

Haviland, L, Thornton, AH, Carothers, S, Hund, L, Allen, JA, Kastens, B, Wojciak, A, Hamasaka, L & Healton, C 2004, 'Giving infants a Great Start: Launching a national smoking cessation program for pregnant women', Nicotine and Tobacco Research, vol. 6, no. SUPPL. 2. https://doi.org/10.1080/14622200410001669114
Haviland, Lyndon ; Thornton, Amber Hardy ; Carothers, Sharon ; Hund, Lisa ; Allen, Jane Appleyard ; Kastens, Bev ; Wojciak, Alison ; Hamasaka, Laura ; Healton, Cheryl. / Giving infants a Great Start : Launching a national smoking cessation program for pregnant women. In: Nicotine and Tobacco Research. 2004 ; Vol. 6, No. SUPPL. 2.
@article{e98d887e746346e19b6cf24aa24dab95,
title = "Giving infants a Great Start: Launching a national smoking cessation program for pregnant women",
abstract = "Data suggest that 12{\%}-22{\%} of women smoke during pregnancy. The link between smoking during pregnancy and adverse health and reproductive outcomes has been well documented. Great Start is a public education and smoking cessation program developed especially for pregnant women. Launched in December 2001, Great Start was the first national program focused on providing free and confidential smoking cessation counseling to pregnant women through a toll-free quitline. Great Start consisted of a media campaign to raise awareness and direct women to telephone counseling tailored for the pregnant smoker, and educational materials designed to support pregnant women through cessation counseling. The program was evaluated to assess the ability of the television ads to reach pregnant smokers and the effectiveness of a quitline for increasing cessation rates among pregnant women. Great Start demonstrates that it is possible to reach pregnant smokers through television ads that provide information about the consequences of smoking while pregnant, are affirming in tone, and provide direction for women to take action. Initial response to the program indicates that pregnant women want to quit and confirms the need for programs designed specifically to address the needs of this population.",
author = "Lyndon Haviland and Thornton, {Amber Hardy} and Sharon Carothers and Lisa Hund and Allen, {Jane Appleyard} and Bev Kastens and Alison Wojciak and Laura Hamasaka and Cheryl Healton",
year = "2004",
month = "4",
doi = "10.1080/14622200410001669114",
language = "English (US)",
volume = "6",
journal = "Nicotine and Tobacco Research",
issn = "1462-2203",
publisher = "Oxford University Press",
number = "SUPPL. 2",

}

TY - JOUR

T1 - Giving infants a Great Start

T2 - Launching a national smoking cessation program for pregnant women

AU - Haviland, Lyndon

AU - Thornton, Amber Hardy

AU - Carothers, Sharon

AU - Hund, Lisa

AU - Allen, Jane Appleyard

AU - Kastens, Bev

AU - Wojciak, Alison

AU - Hamasaka, Laura

AU - Healton, Cheryl

PY - 2004/4

Y1 - 2004/4

N2 - Data suggest that 12%-22% of women smoke during pregnancy. The link between smoking during pregnancy and adverse health and reproductive outcomes has been well documented. Great Start is a public education and smoking cessation program developed especially for pregnant women. Launched in December 2001, Great Start was the first national program focused on providing free and confidential smoking cessation counseling to pregnant women through a toll-free quitline. Great Start consisted of a media campaign to raise awareness and direct women to telephone counseling tailored for the pregnant smoker, and educational materials designed to support pregnant women through cessation counseling. The program was evaluated to assess the ability of the television ads to reach pregnant smokers and the effectiveness of a quitline for increasing cessation rates among pregnant women. Great Start demonstrates that it is possible to reach pregnant smokers through television ads that provide information about the consequences of smoking while pregnant, are affirming in tone, and provide direction for women to take action. Initial response to the program indicates that pregnant women want to quit and confirms the need for programs designed specifically to address the needs of this population.

AB - Data suggest that 12%-22% of women smoke during pregnancy. The link between smoking during pregnancy and adverse health and reproductive outcomes has been well documented. Great Start is a public education and smoking cessation program developed especially for pregnant women. Launched in December 2001, Great Start was the first national program focused on providing free and confidential smoking cessation counseling to pregnant women through a toll-free quitline. Great Start consisted of a media campaign to raise awareness and direct women to telephone counseling tailored for the pregnant smoker, and educational materials designed to support pregnant women through cessation counseling. The program was evaluated to assess the ability of the television ads to reach pregnant smokers and the effectiveness of a quitline for increasing cessation rates among pregnant women. Great Start demonstrates that it is possible to reach pregnant smokers through television ads that provide information about the consequences of smoking while pregnant, are affirming in tone, and provide direction for women to take action. Initial response to the program indicates that pregnant women want to quit and confirms the need for programs designed specifically to address the needs of this population.

UR - http://www.scopus.com/inward/record.url?scp=2542490356&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=2542490356&partnerID=8YFLogxK

U2 - 10.1080/14622200410001669114

DO - 10.1080/14622200410001669114

M3 - Article

VL - 6

JO - Nicotine and Tobacco Research

JF - Nicotine and Tobacco Research

SN - 1462-2203

IS - SUPPL. 2

ER -