Generalization of the Nerlove-Arrow model to multi firms advertising under uncertainty

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)907-915
JournalManagement Science
Volume25
Issue number9
StatePublished - 1979

Cite this

Generalization of the Nerlove-Arrow model to multi firms advertising under uncertainty. / Tapiero, Charles.

In: Management Science, Vol. 25, No. 9, 1979, p. 907-915.

Research output: Contribution to journalArticle

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author = "Charles Tapiero",
year = "1979",
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volume = "25",
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journal = "Management Science",
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publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",
number = "9",

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EP - 915

JO - Management Science

JF - Management Science

SN - 0025-1909

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