From groups to grits: Social identity shapes evaluations of food pleasantness

Leor M. Hackel, Géraldine Coppin, Michael J.A. Wohl, Jay Van Bavel

Research output: Contribution to journalArticle

Abstract

Throughout human history, food consumption has been deeply tied to cultural groups. Past models of food preference have assumed that social concerns are dissociated from basic appetitive qualities—such as tastiness—in food choice. In contrast to this notion, we tested and found support for the novel idea that social identities can shape the evaluation of food pleasantness. Specifically, individual differences in social identification (Study 1) as well as experimentally manipulated identity salience (Study 2) were associated with the anticipated tastiness of identity-relevant foods. We also found that identity salience influenced perceived food pleasantness during consumption (Study 3). These results suggest social identity may shape evaluations of food pleasantness, both through long-term motivational components of identification as well as short-term identity salience. Thus, the influence of social identity on cognition appears to extend beyond social evaluation, to hedonic experience. We discuss implications for theories of identity, decision-making, and food consumption.

Original languageEnglish (US)
Pages (from-to)270-280
Number of pages11
JournalJournal of Experimental Social Psychology
Volume74
DOIs
StatePublished - Jan 1 2018

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Social Identification
food
Food
evaluation
Group
food consumption
Food Preferences
Pleasure
Individuality
Cognition
Decision Making
History
cognition
decision making
history

Keywords

  • Culture
  • Decision making
  • Motivation
  • Social identity

ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science

Cite this

From groups to grits : Social identity shapes evaluations of food pleasantness. / Hackel, Leor M.; Coppin, Géraldine; Wohl, Michael J.A.; Van Bavel, Jay.

In: Journal of Experimental Social Psychology, Vol. 74, 01.01.2018, p. 270-280.

Research output: Contribution to journalArticle

Hackel, Leor M. ; Coppin, Géraldine ; Wohl, Michael J.A. ; Van Bavel, Jay. / From groups to grits : Social identity shapes evaluations of food pleasantness. In: Journal of Experimental Social Psychology. 2018 ; Vol. 74. pp. 270-280.
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