Exploring personality-targeted UI design in online social participation systems

Oded Nov, Ofer Arazy, Claudia López, Peter Brusilovsky

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    We present a theoretical foundation and empirical findings demonstrating the effectiveness of personality-targeted design. Much like a medical treatment applied to a person based on his specific genetic profile, we argue that theory-driven, personality-targeted UI design can be more effective than design applied to the entire population. The empirical exploration focused on two settings, two populations and two personality traits: Study 1 shows that users' extroversion level moderates the relationship between the UI cue of audience size and users' contribution. Study 2 demonstrates that the effectiveness of social anchors in encouraging online contributions depends on users' level of emotional stability. Taken together, the findings demonstrate the potential and robustness of the interactionist approach to UI design. The findings contribute to the HCI community, and in particular to designers of social systems, by providing guidelines to targeted design that can increase online participation.

    Original languageEnglish (US)
    Title of host publicationCHI 2013
    Subtitle of host publicationChanging Perspectives, Conference Proceedings - The 31st Annual CHI Conference on Human Factors in Computing Systems
    Pages361-370
    Number of pages10
    DOIs
    StatePublished - May 27 2013
    Event31st Annual CHI Conference on Human Factors in Computing Systems: Changing Perspectives, CHI 2013 - Paris, France
    Duration: Apr 27 2013May 2 2013

    Publication series

    NameConference on Human Factors in Computing Systems - Proceedings

    Other

    Other31st Annual CHI Conference on Human Factors in Computing Systems: Changing Perspectives, CHI 2013
    CountryFrance
    CityParis
    Period4/27/135/2/13

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    Keywords

    • Anchoring
    • Audience size
    • Emotional stability
    • Extroversion
    • Personality
    • Theory-driven design
    • User interface

    ASJC Scopus subject areas

    • Software
    • Human-Computer Interaction
    • Computer Graphics and Computer-Aided Design

    Cite this

    Nov, O., Arazy, O., López, C., & Brusilovsky, P. (2013). Exploring personality-targeted UI design in online social participation systems. In CHI 2013: Changing Perspectives, Conference Proceedings - The 31st Annual CHI Conference on Human Factors in Computing Systems (pp. 361-370). (Conference on Human Factors in Computing Systems - Proceedings). https://doi.org/10.1145/2470654.2470707