Abstract
We examine design factors that may evoke positive emotions in learners and investigate the effects of these positive emotions on learning. Recent research showed that the emotional design of multimedia learning material can induce positive emotions in learners that in turn facilitate comprehension and transfer. We sought to replicate these results with a different population and different mood induction procedure and examine individual emotions, and to decompose the effects of the design elements of color and shape. Study 1 showed that well-designed materials induced positive emotions and facilitated comprehension, though transfer performance was not affected by emotional design. Study 2 found that round face-like shapes both alone and in conjunction with warm color induced positive emotions. Warm colors alone, however, did not affect learners' emotions. Comprehension was facilitated by warm colors and round face-like shapes, independently as well as together. Transfer was facilitated by round face-like shapes when used with neutral colors.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 128-140 |
| Number of pages | 13 |
| Journal | Learning and Instruction |
| Volume | 29 |
| DOIs | |
| State | Published - Feb 2014 |
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Keywords
- Cognition
- Emotion
- Emotional design
- Learning
- Multimedia
ASJC Scopus subject areas
- Education
- Developmental and Educational Psychology
Cite this
Emotional design in multimedia learning : Effects of shape and color on affect and learning. / Plass, Jan; Heidig, Steffi; Hayward, Elizabeth O.; Homer, Bruce D.; Um, Enjoon.
In: Learning and Instruction, Vol. 29, 02.2014, p. 128-140.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Emotional design in multimedia learning
T2 - Effects of shape and color on affect and learning
AU - Plass, Jan
AU - Heidig, Steffi
AU - Hayward, Elizabeth O.
AU - Homer, Bruce D.
AU - Um, Enjoon
PY - 2014/2
Y1 - 2014/2
N2 - We examine design factors that may evoke positive emotions in learners and investigate the effects of these positive emotions on learning. Recent research showed that the emotional design of multimedia learning material can induce positive emotions in learners that in turn facilitate comprehension and transfer. We sought to replicate these results with a different population and different mood induction procedure and examine individual emotions, and to decompose the effects of the design elements of color and shape. Study 1 showed that well-designed materials induced positive emotions and facilitated comprehension, though transfer performance was not affected by emotional design. Study 2 found that round face-like shapes both alone and in conjunction with warm color induced positive emotions. Warm colors alone, however, did not affect learners' emotions. Comprehension was facilitated by warm colors and round face-like shapes, independently as well as together. Transfer was facilitated by round face-like shapes when used with neutral colors.
AB - We examine design factors that may evoke positive emotions in learners and investigate the effects of these positive emotions on learning. Recent research showed that the emotional design of multimedia learning material can induce positive emotions in learners that in turn facilitate comprehension and transfer. We sought to replicate these results with a different population and different mood induction procedure and examine individual emotions, and to decompose the effects of the design elements of color and shape. Study 1 showed that well-designed materials induced positive emotions and facilitated comprehension, though transfer performance was not affected by emotional design. Study 2 found that round face-like shapes both alone and in conjunction with warm color induced positive emotions. Warm colors alone, however, did not affect learners' emotions. Comprehension was facilitated by warm colors and round face-like shapes, independently as well as together. Transfer was facilitated by round face-like shapes when used with neutral colors.
KW - Cognition
KW - Emotion
KW - Emotional design
KW - Learning
KW - Multimedia
UR - http://www.scopus.com/inward/record.url?scp=84887016141&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84887016141&partnerID=8YFLogxK
U2 - 10.1016/j.learninstruc.2013.02.006
DO - 10.1016/j.learninstruc.2013.02.006
M3 - Article
VL - 29
SP - 128
EP - 140
JO - Learning and Instruction
JF - Learning and Instruction
SN - 0959-4752
ER -