Consumers' perceptions and misperceptions of energy costs

Hunt Allcott

    Research output: Contribution to journalArticle

    Abstract

    This paper presents three initial stylized facts from the Vehicle Ownership and Alternatives Survey (VOAS), a nationally representative survey that elicits consumers' beliefs about gasoline prices and the relative energy costs of autos with different fuel economy ratings. First, American consumers devote little attention to fuel costs when purchasing autos. Second, consistent with a cognitive bias called "MPG Illusion," consumers underestimate the fuel cost differences between low-MPG vehicles and overestimate the differences between high-MPG vehicles. Third, Americans' mean and median expected future gas prices were above current prices and predictions of the futures market at the time of the survey. Although it is often argued that misperceived energy costs justify policies to encourage the sale of energy efficient durable goods, these results show that misperceptions and expectations that differ from market information could either increase or decrease energy efficiency.

    Original languageEnglish (US)
    Pages (from-to)98-104
    Number of pages7
    JournalAmerican Economic Review
    Volume101
    Issue number3
    DOIs
    StatePublished - May 2011

    Fingerprint

    Misperception
    Energy cost
    Consumer perceptions
    Costs
    Energy efficiency
    Median
    Ownership
    Stylized facts
    Energy
    Cognitive bias
    Gas
    Gasoline prices
    Purchasing
    Futures markets
    Market information
    Prediction
    Rating

    ASJC Scopus subject areas

    • Economics and Econometrics

    Cite this

    Consumers' perceptions and misperceptions of energy costs. / Allcott, Hunt.

    In: American Economic Review, Vol. 101, No. 3, 05.2011, p. 98-104.

    Research output: Contribution to journalArticle

    Allcott, Hunt. / Consumers' perceptions and misperceptions of energy costs. In: American Economic Review. 2011 ; Vol. 101, No. 3. pp. 98-104.
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