Association Between Electronic Cigarette Marketing Near Schools and E-cigarette Use Among Youth

Daniel P. Giovenco, Myriam Casseus, Dustin Duncan, Elliot J. Coups, M. Jane Lewis, Cristine D. Delnevo

Research output: Contribution to journalArticle

Abstract

Purpose Electronic cigarettes (e-cigarettes) are now the most popular tobacco product among youth. Little is known about the relationship between exposure to e-cigarette marketing at the point-of-sale and youth e-cigarette use. Methods Research staff collected data on e-cigarette availability and promotion in tobacco retailers within a half-mile of 41 schools participating in the 2014 New Jersey Youth Tobacco Survey. These data were linked with participant responses from the New Jersey Youth Tobacco Survey (n = 3,909) and log-Poisson regression models estimated adjusted prevalence ratios for ever and past-month e-cigarette use. Results Nearly a quarter of high school students in New Jersey have tried e-cigarettes (24.1%) and 12.1% were past-month users. Prevalence was highest among males, non-Hispanic whites, and students who have used other tobacco products. After controlling for covariates and the clustered nature of the data, e-cigarette retailer density around schools was positively associated with ever and past-month use of e-cigarettes (p <.05). E-cigarette advertising volume significantly increased the probability of being a past-month e-cigarette user (adjusted prevalence ratio: 1.03, p =.031). Conclusions This study suggests that the point-of-sale environment around schools may contribute to e-cigarette use among youth. Policy efforts to restrict tobacco promotion at the point-of-sale may play a role in reducing the use of e-cigarettes.

Original languageEnglish (US)
Pages (from-to)627-634
Number of pages8
JournalJournal of Adolescent Health
Volume59
Issue number6
DOIs
StatePublished - Dec 1 2016

Fingerprint

Marketing
Tobacco
Tobacco Products
Electronic Cigarettes
Students

Keywords

  • E-cigarettes
  • Point-of-sale
  • Tobacco
  • Vaping
  • Youth

ASJC Scopus subject areas

  • Pediatrics, Perinatology, and Child Health
  • Public Health, Environmental and Occupational Health
  • Psychiatry and Mental health

Cite this

Association Between Electronic Cigarette Marketing Near Schools and E-cigarette Use Among Youth. / Giovenco, Daniel P.; Casseus, Myriam; Duncan, Dustin; Coups, Elliot J.; Lewis, M. Jane; Delnevo, Cristine D.

In: Journal of Adolescent Health, Vol. 59, No. 6, 01.12.2016, p. 627-634.

Research output: Contribution to journalArticle

Giovenco, Daniel P. ; Casseus, Myriam ; Duncan, Dustin ; Coups, Elliot J. ; Lewis, M. Jane ; Delnevo, Cristine D. / Association Between Electronic Cigarette Marketing Near Schools and E-cigarette Use Among Youth. In: Journal of Adolescent Health. 2016 ; Vol. 59, No. 6. pp. 627-634.
@article{023eb0b785d84178b574441169927a38,
title = "Association Between Electronic Cigarette Marketing Near Schools and E-cigarette Use Among Youth",
abstract = "Purpose Electronic cigarettes (e-cigarettes) are now the most popular tobacco product among youth. Little is known about the relationship between exposure to e-cigarette marketing at the point-of-sale and youth e-cigarette use. Methods Research staff collected data on e-cigarette availability and promotion in tobacco retailers within a half-mile of 41 schools participating in the 2014 New Jersey Youth Tobacco Survey. These data were linked with participant responses from the New Jersey Youth Tobacco Survey (n = 3,909) and log-Poisson regression models estimated adjusted prevalence ratios for ever and past-month e-cigarette use. Results Nearly a quarter of high school students in New Jersey have tried e-cigarettes (24.1{\%}) and 12.1{\%} were past-month users. Prevalence was highest among males, non-Hispanic whites, and students who have used other tobacco products. After controlling for covariates and the clustered nature of the data, e-cigarette retailer density around schools was positively associated with ever and past-month use of e-cigarettes (p <.05). E-cigarette advertising volume significantly increased the probability of being a past-month e-cigarette user (adjusted prevalence ratio: 1.03, p =.031). Conclusions This study suggests that the point-of-sale environment around schools may contribute to e-cigarette use among youth. Policy efforts to restrict tobacco promotion at the point-of-sale may play a role in reducing the use of e-cigarettes.",
keywords = "E-cigarettes, Point-of-sale, Tobacco, Vaping, Youth",
author = "Giovenco, {Daniel P.} and Myriam Casseus and Dustin Duncan and Coups, {Elliot J.} and Lewis, {M. Jane} and Delnevo, {Cristine D.}",
year = "2016",
month = "12",
day = "1",
doi = "10.1016/j.jadohealth.2016.08.007",
language = "English (US)",
volume = "59",
pages = "627--634",
journal = "Journal of Adolescent Health",
issn = "1054-139X",
publisher = "Elsevier USA",
number = "6",

}

TY - JOUR

T1 - Association Between Electronic Cigarette Marketing Near Schools and E-cigarette Use Among Youth

AU - Giovenco, Daniel P.

AU - Casseus, Myriam

AU - Duncan, Dustin

AU - Coups, Elliot J.

AU - Lewis, M. Jane

AU - Delnevo, Cristine D.

PY - 2016/12/1

Y1 - 2016/12/1

N2 - Purpose Electronic cigarettes (e-cigarettes) are now the most popular tobacco product among youth. Little is known about the relationship between exposure to e-cigarette marketing at the point-of-sale and youth e-cigarette use. Methods Research staff collected data on e-cigarette availability and promotion in tobacco retailers within a half-mile of 41 schools participating in the 2014 New Jersey Youth Tobacco Survey. These data were linked with participant responses from the New Jersey Youth Tobacco Survey (n = 3,909) and log-Poisson regression models estimated adjusted prevalence ratios for ever and past-month e-cigarette use. Results Nearly a quarter of high school students in New Jersey have tried e-cigarettes (24.1%) and 12.1% were past-month users. Prevalence was highest among males, non-Hispanic whites, and students who have used other tobacco products. After controlling for covariates and the clustered nature of the data, e-cigarette retailer density around schools was positively associated with ever and past-month use of e-cigarettes (p <.05). E-cigarette advertising volume significantly increased the probability of being a past-month e-cigarette user (adjusted prevalence ratio: 1.03, p =.031). Conclusions This study suggests that the point-of-sale environment around schools may contribute to e-cigarette use among youth. Policy efforts to restrict tobacco promotion at the point-of-sale may play a role in reducing the use of e-cigarettes.

AB - Purpose Electronic cigarettes (e-cigarettes) are now the most popular tobacco product among youth. Little is known about the relationship between exposure to e-cigarette marketing at the point-of-sale and youth e-cigarette use. Methods Research staff collected data on e-cigarette availability and promotion in tobacco retailers within a half-mile of 41 schools participating in the 2014 New Jersey Youth Tobacco Survey. These data were linked with participant responses from the New Jersey Youth Tobacco Survey (n = 3,909) and log-Poisson regression models estimated adjusted prevalence ratios for ever and past-month e-cigarette use. Results Nearly a quarter of high school students in New Jersey have tried e-cigarettes (24.1%) and 12.1% were past-month users. Prevalence was highest among males, non-Hispanic whites, and students who have used other tobacco products. After controlling for covariates and the clustered nature of the data, e-cigarette retailer density around schools was positively associated with ever and past-month use of e-cigarettes (p <.05). E-cigarette advertising volume significantly increased the probability of being a past-month e-cigarette user (adjusted prevalence ratio: 1.03, p =.031). Conclusions This study suggests that the point-of-sale environment around schools may contribute to e-cigarette use among youth. Policy efforts to restrict tobacco promotion at the point-of-sale may play a role in reducing the use of e-cigarettes.

KW - E-cigarettes

KW - Point-of-sale

KW - Tobacco

KW - Vaping

KW - Youth

UR - http://www.scopus.com/inward/record.url?scp=84992166477&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84992166477&partnerID=8YFLogxK

U2 - 10.1016/j.jadohealth.2016.08.007

DO - 10.1016/j.jadohealth.2016.08.007

M3 - Article

VL - 59

SP - 627

EP - 634

JO - Journal of Adolescent Health

JF - Journal of Adolescent Health

SN - 1054-139X

IS - 6

ER -