Assessing the importance of information in influencing decisions: Implications for nonprofit marketing research

James Jaccard, D. Sheng

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish (US)
Title of host publicationIssues in non-profit marketing
EditorsP. Reingen, K. Shuptrine
Place of PublicationTempe, Arizona
PublisherBureau of Business and Research
StatePublished - 1983

Cite this

Jaccard, J., & Sheng, D. (1983). Assessing the importance of information in influencing decisions: Implications for nonprofit marketing research. In P. Reingen, & K. Shuptrine (Eds.), Issues in non-profit marketing Bureau of Business and Research.