Assessing the importance of information in influencing decisions: Implications for nonprofit marketing research

James Jaccard, D. Sheng

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish (US)
Title of host publicationIssues in non-profit marketing
EditorsP. Reingen, K. Shuptrine
Place of PublicationTempe, Arizona
PublisherBureau of Business and Research
StatePublished - 1983

Cite this

Jaccard, J., & Sheng, D. (1983). Assessing the importance of information in influencing decisions: Implications for nonprofit marketing research. In P. Reingen, & K. Shuptrine (Eds.), Issues in non-profit marketing Tempe, Arizona: Bureau of Business and Research.

Assessing the importance of information in influencing decisions : Implications for nonprofit marketing research. / Jaccard, James; Sheng, D.

Issues in non-profit marketing. ed. / P. Reingen; K. Shuptrine. Tempe, Arizona : Bureau of Business and Research, 1983.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Jaccard, J & Sheng, D 1983, Assessing the importance of information in influencing decisions: Implications for nonprofit marketing research. in P Reingen & K Shuptrine (eds), Issues in non-profit marketing. Bureau of Business and Research, Tempe, Arizona.
Jaccard J, Sheng D. Assessing the importance of information in influencing decisions: Implications for nonprofit marketing research. In Reingen P, Shuptrine K, editors, Issues in non-profit marketing. Tempe, Arizona: Bureau of Business and Research. 1983
Jaccard, James ; Sheng, D. / Assessing the importance of information in influencing decisions : Implications for nonprofit marketing research. Issues in non-profit marketing. editor / P. Reingen ; K. Shuptrine. Tempe, Arizona : Bureau of Business and Research, 1983.
@inbook{03fb91d5eeea480ea9e9fe38c3c4686b,
title = "Assessing the importance of information in influencing decisions: Implications for nonprofit marketing research",
author = "James Jaccard and D. Sheng",
year = "1983",
language = "English (US)",
editor = "Reingen, {P. } and Shuptrine, {K. }",
booktitle = "Issues in non-profit marketing",
publisher = "Bureau of Business and Research",

}

TY - CHAP

T1 - Assessing the importance of information in influencing decisions

T2 - Implications for nonprofit marketing research

AU - Jaccard, James

AU - Sheng, D.

PY - 1983

Y1 - 1983

M3 - Chapter (peer-reviewed)

BT - Issues in non-profit marketing

A2 - Reingen, P.

A2 - Shuptrine, K.

PB - Bureau of Business and Research

CY - Tempe, Arizona

ER -