Assessing the business impact of location based services

Bharadwaj Rao, Louis Minakakis

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    Location based services are a growth area for service providers looking to fulfill new customer needs, and network operators looking to augment their revenues. While the idea of using information about customer location to deliver focused services may be extremely appealing, there are significant risks and challenges to be faced. In addition to the technical hurdles, understanding and catering to customer experience is critical for success. In this paper, we will describe recent developments in the area of LBS, and propose a model to address customer experience issues in this domain. In particular, we will describe the types of revenue models and niche applications that might be profitably targeted by LBS providers.

    Original languageEnglish (US)
    Title of host publicationProceedings of the Hawaii International Conference on System Sciences
    EditorsR.H. Sprague Jr.
    Pages1261-1268
    Number of pages8
    Volume37
    StatePublished - 2004
    EventProceedings of the Hawaii International Conference on System Sciences - Big Island, HI., United States
    Duration: Jan 5 2004Jan 8 2004

    Other

    OtherProceedings of the Hawaii International Conference on System Sciences
    CountryUnited States
    CityBig Island, HI.
    Period1/5/041/8/04

    Fingerprint

    Location based services
    Industry

    ASJC Scopus subject areas

    • Software
    • Industrial and Manufacturing Engineering

    Cite this

    Rao, B., & Minakakis, L. (2004). Assessing the business impact of location based services. In R. H. Sprague Jr. (Ed.), Proceedings of the Hawaii International Conference on System Sciences (Vol. 37, pp. 1261-1268). [DTMCC05]

    Assessing the business impact of location based services. / Rao, Bharadwaj; Minakakis, Louis.

    Proceedings of the Hawaii International Conference on System Sciences. ed. / R.H. Sprague Jr. Vol. 37 2004. p. 1261-1268 DTMCC05.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Rao, B & Minakakis, L 2004, Assessing the business impact of location based services. in RH Sprague Jr. (ed.), Proceedings of the Hawaii International Conference on System Sciences. vol. 37, DTMCC05, pp. 1261-1268, Proceedings of the Hawaii International Conference on System Sciences, Big Island, HI., United States, 1/5/04.
    Rao B, Minakakis L. Assessing the business impact of location based services. In Sprague Jr. RH, editor, Proceedings of the Hawaii International Conference on System Sciences. Vol. 37. 2004. p. 1261-1268. DTMCC05
    Rao, Bharadwaj ; Minakakis, Louis. / Assessing the business impact of location based services. Proceedings of the Hawaii International Conference on System Sciences. editor / R.H. Sprague Jr. Vol. 37 2004. pp. 1261-1268
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