Analysis of geographic queries in a search engine log

Qingqing Gan, Josh Attenberg, Alexander Markowetz, Torsten Suel

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    Geography is becoming increasingly important in web search. Search engines can often return better results to users by analyzing features such as user location or geographic terms in web pages and user queries. This is also of great commercial value as it enables location specific advertising and improved search for local businesses. As a result, major search companies have invested significant resources into geographic search technologies, also often called local search. This paper studies geographic search queries, i.e., text queries such as "hotel new york" that employ geographical terms in an attempt to restrict results to a particular region or location. Our main motivation is to identify opportunities for improving geographical search and related technologies, and we perform an analysis of 36 million queries of the recently released AOL query trace. First, we identify typical properties of geographic search (geo) queries based on a manual examination of several thousand queries. Based on these observations, we build a classifier that separates the trace into geo and non-geo queries. We then investigate the properties of geo queries in more detail, and relate them to web sites and users associated with such queries. We also propose a new taxonomy for geographic search queries.

    Original languageEnglish (US)
    Title of host publicationLocWeb 2008 - Proceedings of the 1st International Workshop on Location and the Web, in Conjunction with the WWW 2008 Conference
    Pages49-56
    Number of pages8
    DOIs
    StatePublished - Dec 1 2008
    Event1st International Workshop on Location and the Web, LocWeb 2008, in Conjunction with the WWW 2008 Conference - Beijing, China
    Duration: Apr 22 2008Apr 22 2008

    Publication series

    NameACM International Conference Proceeding Series
    Volume300

    Other

    Other1st International Workshop on Location and the Web, LocWeb 2008, in Conjunction with the WWW 2008 Conference
    CountryChina
    CityBeijing
    Period4/22/084/22/08

    Keywords

    • geographic search
    • local search
    • query log mining
    • web search

    ASJC Scopus subject areas

    • Software
    • Human-Computer Interaction
    • Computer Vision and Pattern Recognition
    • Computer Networks and Communications

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  • Cite this

    Gan, Q., Attenberg, J., Markowetz, A., & Suel, T. (2008). Analysis of geographic queries in a search engine log. In LocWeb 2008 - Proceedings of the 1st International Workshop on Location and the Web, in Conjunction with the WWW 2008 Conference (pp. 49-56). (ACM International Conference Proceeding Series; Vol. 300). https://doi.org/10.1145/1367798.1367806