An idiothetic analysis of consumer decision making

James Jaccard, G. Wood

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish (US)
Title of host publicationPerspectives on methodology in consumer research
EditorsD. Brinberg, R. Lutz
Place of PublicationNew York
PublisherSpringer-Verlag
StatePublished - 1986

Cite this

Jaccard, J., & Wood, G. (1986). An idiothetic analysis of consumer decision making. In D. Brinberg, & R. Lutz (Eds.), Perspectives on methodology in consumer research Springer-Verlag.